RhythmOne’s new Mobile Video SDK solution leverages industry leader Moat’s analytics to provide mobile in-app video viewability and attention metrics
SAN FRANCISCO, CALIF. — May 20, 2015— RhythmOne (“1R”), a media technology company that connects audiences with brands through premium content across devices, today announces a partnership with Moat, enabling advertisers to use Moat Mobile Analytics as a built-in feature of RhythmOne’s new Mobile Video SDK solution. The RhythmOne Video SDK provides premium video monetization with support for interactive in-stream and interstitial ad units that appeal to brand advertisers, including support for mobile VPAID interactivity and reporting.
Although a great deal of progress has been made moving digital measurement from a “served” to “viewable” impression standard for desktop video ads, mobile has been largely neglected due to the technical challenges inherent in working within walled-off in-app video player environments. To date, there has been no scalable technical solution for tracking and reporting viewability of video ad impressions served within smartphone and tablet applications. RhythmOne’s partnership with Moat is a significant first step in enabling marketers to better analyze the efficacy of their in-app video ad campaigns.
Brand advertisers who already leverage Moat Mobile Analytics will be able to review and optimize performance of their RhythmOne in stream mobile video ad campaigns by a number of factors including in-view impressions, viewable exposure time, video audibility, interactions and interaction time, as well as other standard industry metrics.
“Our partnership with Moat was a natural result of our desire to adhere to the highest standards of viewability in the industry,” said Chuck Moran, VP, Marketing at RhythmOne. “With Moat Mobile Analytics built in to our SDK solution, gaining the kind of transparency demanded by quality brands becomes simple.”
RhythmOne’s commitment to campaign transparency and viewability measurement extends beyond in-app mobile advertising and includes desktop campaigns. These efforts are a reflection of the company’s proactive strides toward aligning with the IAB and MRC’s ultimate goal of 100% viewability.
“We believe that solutions leading to a high level of confidence are needed for advertisers to continue to see such promise in digital video advertising,” said Jonah Goodhart, CEO of Moat. “At the end of the day, it’s about real ROI. Our partnership with RhythmOne is a huge step in that direction.”
As a leader in the mobile video advertising space, RhythmOne has built a reputation for technology innovation with high quality partners. The Moat partnership underscores 1R’s goal to continue to provide publishers and app developers with the industry’s best video ad monetization solutions, with the highest level of transparency.
RhythmOne is a media technology company that connects audiences with brands through premium content across devices, at scale. We work with advertisers, publishers and content providers to offer fully integrated, cross-screen advertising solutions, spanning desktop and mobile video, rich media, display, social and native formats. Leading with mobile and video, RhythmOne offers advertisers a significant supply footprint through both owned and operated web properties and a network of quality partners. The sum of these capabilities ensures advertisers maximize their ROI, with transparent measurement around campaign effectiveness and attribution.
The Company is headquartered in San Francisco, California with offices worldwide. For more information please visit www.rhythmone.com.
Moat is a New York-based SaaS analytics company focused on building products for brand advertisers and premium publishers. Their offerings include Moat Analytics, an attention measurement platform that provides analytics and insights on ad campaigns and website inventory for publishers and advertisers, and Moat Pro, a real-time ad intelligence platform for marketers, publishers, and agencies. Moat is the first company to be accredited by the Media Rating Council (MRC) for its measurement of viewable ad impressions in both online display and video. The company was founded by Jonah Goodhart, Noah Goodhart and Michael Walrath. The serial entrepreneurs had previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007. For more information on Moat, please visit http://www.moat.com.