Press Release: London 1st July, 2019: RhythmOne, a Tremor International company, today announces the formal launch of its programmatic advertising platform in Europe. With strong publisher relationships offering direct access to premium and diverse multiscreen supply – and connections to a number of the world’s major Demand Side Platforms (DSPs) – the RhythmOne Programmatic Platform is among the world’s largest brand-safe programmatic platforms. It offers technological efficiency at every stage of the process to help effectively connect buyers to sellers and engage consumers on formats spanning video and connected TV (CTV), in-app, and display.
The RhythmOne Programmatic Platform reaches 334.3 million uniques globally*, offering European advertisers and publishers outstanding advertising solutions via access to proprietary data solutions, unique features, and strategic partnerships, helping to provide faster transactions for advertisers, lower latency for publishers, and a better user experience for consumers. The April 2019 acquisition of RhythmOne by Tremor International (AIM: TRMR) has laid the groundwork for further expansion initiatives and enhancements to the platform, including direct connections to Tremor Video’s premium demand and capitalising on the large international footprint of the enlarged group.
With brand safety at the heart of its offering – supported by RhythmGuard, the company’s proprietary brand safety technology – and consistent top-tier ratings in the Pixalate Global Seller Trust Index, the RhythmOne Programmatic Platform helps deliver high-quality solutions with massive scale. It is aligned with the RhythmOne Data Management Platform (DMP), which builds proprietary audience segments and enables the business to offer unique audience segmentation to DSPs, help drive incremental demand to supply partners, and differentiate its supply to demand partners.
For publishers, RhythmOne offers high quality ads with fast response times, cutting back on latency to pages, and helping to drive additional revenue. Publishers can also filter by creative, scan all new creatives, and accommodate blocks by advertiser and category, making it easier to deliver contextually relevant advertising for engaged online audiences.
“RhythmOne is a complete monetisation solution,” said Jorg Nowak, Chief Revenue Officer for the international markets at RhythmOne. “Our platform marries state-of-the-art publisher products with a complete demand stack, working seamlessly across channels, and simplifying the process by eliminating the need for our clients to work with multiple partners. We supply high quality inventory. We’re delighted to be launching RhythmOne Programmatic Platform across Europe, enriching the ecosystem and providing a top-quality option for both publishers and demand side partners.”
“Amobee partners with RhythmOne, utilising their exchange for high-quality, brand-safe publisher inventory,” said Bryan Everett, Senior Vice President of Business Development at Amobee. “Given their marketplace expansion into Europe, we’re confident that advertisers will continue to effectively reach targeted consumers globally and experience strong performance across the board.”
*Quantcast Measure, May 2019 (30 Day Total)
About Tremor International
Tremor International Ltd is a global leader in advertising technologies, operating in more than 70 countries. It has three core divisions: Tremor Video (brand advertising), RhythmOne (media) and Taptica (performance advertising).
Tremor Video helps advertisers deliver impactful brand stories across all screens through the power of creative video intelligence—innovative video technology combined with advanced audience data and captivating creative. Tremor Video is one of the largest and most innovative video advertising companies in North America, with offerings in CTV, influencer marketing, and private marketplaces.
RhythmOne drives real business outcomes in multiscreen advertising. Its highly-ranked programmatic platform efficiently and effectively delivers performance, quality, and actionable data to demand and supply-focused clients and partners – and its influencer marketing offering fosters action and awareness by connecting brands with influencers who create and distribute branded content to engaged consumers.
The Taptica performance business is an end-to-end mobile technology advertising platform that helps the world’s top brands reach their most valuable users with the widest range of traffic sources available today. Its proprietary technology leverages big data to target quality media at scale. It works with more than 600 advertisers including Amazon, Alibaba, Bytedance, Netmarble, Stubhub and OpenTable.
Tremor International Ltd is headquartered in Israel and maintains offices throughout the US and Canada, Asia-Pacific, Europe, India, and Latin America, and is traded on the London Stock Exchange (AIM: TRMR).
This press release contains forward-looking statements. In some cases, you can identify forward-looking statements by the words “may,” “likely,” “will,” “expect,” “intend,” “plan,” “objective,” “anticipate,” “believe,” “estimate,” “predict,” “project,” “potential,” “continue” and “ongoing,” or the negative of these terms, or other comparable terminology intended to identify statements about the future. All statements other than statements of historical fact are statements that could be forward-looking statements, including, but not limited to, statements about the potential and effectiveness of RhythmOne’s programmatic platform. These forward-looking statements are subject to risks and uncertainties, assumptions and other factors that could cause actual results and the timing of events to differ materially from future results that are expressed or implied in the forward-looking statements. Factors that could cause or contribute to such differences include the dynamic and rapidly evolving sector, as well as the highly competitive industry that RhythmOne operates in, which make it difficult to evaluate prospects. These and other risk factors are discussed in RhythmOne’s Annual Report for the period ended March 31, 2018. The forward-looking statements in this article are based on information available to RhythmOne as of the date hereof, and we assume no obligation to update any forward-looking statements.