TremorVideo
Unruly

Do Not Sell My Personal Information

Last Updated: 09/26/2022


Tremor Video, Inc. and Unruly, LLC, formally known as RhythmOne, LLC (collectively, “we“, “us” or “our“)deliver digital ads to anonymous internet audiences on high-quality, independent online web publishing content and respect the right of all internet users to privacy.

Consequently, we have developed this statement to detail the ways in which our advertising networks uses cookies.

A.  BROWSER-BASED DATA COLLECTION

We allow third-party advertising companies to collect information about your activity on our websites, for example through cookies, mobile ad identifiers, pixels, web beacons, and social network plugins. These advertising entities use information to help us provide more relevant and engaging advertisements and as further described in our Privacy Policy.

The personal information collected through these methods is associated with your browser or device, so if you would like to opt-out, you can follow the steps described below or otherwise disable cookies or trackers through your browser. Because your opt-out preference is stored in a cookie, if you reset your advertising ID or clear your cookies then we will not recognize your device or your choices, so you must opt-out again.

You can opt out from receiving our Targeted Advertising based on data collected via your browser by doing one of the following:

1) Clicking on the button below. By clicking the button below, you opt out from receiving our Targeted Advertising based on data collected via your browser.

Cookie-based targeting status:
Non Cookie-based targeting status:

Retrieving your current opt-out status

Non-cookie-based targeting uses location data to identify your browser. If you opt out and change your location, your non-cookie-based status may change.

Please note that if you disable all cookies via your browser settings (see below), change the browser on the device from which you opted out of our Targeted Advertising, or use a different device, you will need to opt out again from receiving cookies.

Visitors to our websites may be subject to data collection by third-parties for the purposes of serving interest-based advertising, based on browsing behavior. To Opt-Out of interest-based advertising, please visit the DAA (US) Website – www.aboutads.info and the EDAA (EU) Website – www.youronlinechoices.eu.

2) Using opt-out tools provided by standards bodies. Unruly, LLC formally known as RhythmOne, LLC is a member of the Network Advertising Initiative (“NAI”), the Digital Advertising Alliance (“DAA”), and the Internet Advertising Bureau (“IAB”), and adheres to each organization’s principles (the NAI Codes of Conduct, the DAA Self-Regulatory Program for Online Behavioral Advertising, respectively).

You can opt-out of our Targeted Advertising based on data collected via your browser by using either:

  • (a) the NAI’s opt-out tool, which can be found here; or
  • (b) the DAA’s opt-out tool, which can be found here.

3) Using your browser controls. The configuration of most internet browsers allows you to manage cookies, including clearing or blocking their use. Please be aware that disabling cookies can impair optimal navigation of our website.  As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information.

4) Opting out of tracking via your mobile device: If you are using a mobile device to view this website, you can opt out of having your mobile identifier used for certain types of Interest Based Advertising, including those performed by us, by accessing the settings in your Apple or Android mobile device and following the most recent published instructions. If you opt-out, no further data collection or tracking will occur. This means that if at a later stage, you decide to opt-in, we will not be able to continue and track you using the same ID as before and you will be considered a new user to our system.

Some Internet browsers – like Internet Explorer, Firefox, and Safari – include the ability to transmit “Do Not Track” or “DNT” signals. Since uniform standards for “DNT” signals have not been adopted, our Sites do not currently process or respond to “DNT” signals. We take privacy and meaningful choice seriously and will make efforts to continue to monitor developments around DNT browser technology and the implementation of a standard.

B. WHAT IS A COOKIE AND WHERE DOES IT COME FROM?

A cookie is a small text file that is stored on your computer for the purpose of identifying your web browser to a website or network. Cookies are placed on your computer when you visit or register with certain websites. Cookies help to enable certain functions on websites, such as shopping carts, login-based sessions, and advertising. A cookie file is extremely small, usually less than 1kb in size.

Cookies are not software and thus cannot install adware or spyware onto your computer or make it more susceptible to viruses.

WHY DO WE USE COOKIES?

We may use cookies to improve your Web browsing experience, and to help better target ads. When you are first served an ad from us, websites using our cookies may assign a unique random number to your computer browser – commonly known as a “cookie.” We do this to understand the way a user responds to the ads we deliver. For example, this number lets us keep track of how many times you view an ad we distribute. Likewise, the cookie can help make sure you do not see the same ad over and over – thus enhancing your online Web viewing experience.

We cannot and do not use our cookies to obtain any personally identifiable information. We do not link the information we store in cookies to any personally identifiable information you submit while on our sites. Most Web browsers automatically accept cookies, but you can usually change your browser to prevent that use if you desire.

We WILL NEVER USE COOKIES TO:

  • Alter your internet experience, other than to show you a targeted display ad on sites within our Network; or
  • Collect personally identifiable information such as your name and address, phone number, email address, social security number, credit card number, and so forth.

HOW DO WE SET COOKIES?

A cookie from us is placed into your internet browser’s cache folder when you visit a website that is a member of our advertising network. Those cookies are represented by the name  1rx.io and videohub.tv.

What does a cookie from us look like on your computer?

This is what a cookie from us might look like in the cache file of your internet browser:

  • Name = TID
  • ID = 00g3iga14p0oku
  • Domain = burstnet.com

HOW LONG DO WE RETAIN USERS’ COOKIE DATA?

We currently collect non-personally identifiable information such as advertisements viewed / clicked, URLs of web pages visited, Anonymous User IDs, time of day as well as cookie data that could represent activities that have been performed in the past. While such information is non-personally identifiable as no name or contact details are included, such data may be considered personal data by certain privacy laws, such as the GDPR.

The information is collected via our technology and stored for up to 2 years for the purpose of:

  1. Analyzing campaign results
  2. Ensuring that our technology is functioning properly
  3. Preventing fraud across our sites

HOW CAN I OPT OUT OF THESE COOKIE?

In an effort to respect your privacy, we give all internet users the choice to opt-out of receiving cookies. If you opt out, your web browser will be associated with a generic “opt-out” cookie, which will prevent us from associating any non-personally identifiable information with your browser. The Tremor Video DSP and Unruly Platform “opt-out” cookie has a five-year expiration date. Keep in mind that participating in our opt-out program does not prevent you from seeing ads served by Tremor Video DSP or the Unruly Platform; instead, the ads we serve to you will not be targeted to you based on your web surfing experiences.

If you would like to opt out, please visit our Cookie Opt-out Program. Alternatively, you may also choose to opt out of receiving Tremor Video DSP and Unruly Platform cookies through the Network Advertising Initiative’s Consumer Opt-Out Program.

As described above, Tremor Video DSP and the Unruly Platform’s Opt-out Program is cookie-based, so you may need to opt out again (and set a new “opt-out” cookie) if you do any of the following:

  • Delete your cookies
  • Block cookies, including third party cookies
  • Switch internet browsers
  • Change computers
  • Upgrade your web browser

C. COLLECTION OF VIEWING DATA

If you choose to activate the Enhanced Viewing functionality on certain Smart TV and connected devices, we may collect certain information from such devices equipped with automatic content recognition (ACR) functionality in order to provide personalized advertising based on the programs or ads watched on those devices, other devices with the same IP address, or browsers.

When enabled, ACR will encode the analyzed audio signals, and may also encode video signals, from onscreen content from any onscreen content accessed or displayed on the Smart TV at that moment, including content from any set-top-boxes, media players, gaming consoles, over the air broadcast, or other audiovisual sources playing through the Smart TV. Those signals are then converted into hashed digital signatures, which are transferred from the device to the ACR service for further processing, such as to identify a match in a database of known hashed commercial programing signatures. The ACR process will associate the data with the public (WAN) IP Address used by the device, but otherwise does not collect, store, or transfer any directly identifiable personal information, audio, or video from this device.

The option to enable ACR is presented during the initial setup of the Smart TV and can also be accessed at any time via the Settings of the Smart TV. You can disable ACR at any time via the Settings of the Smart TV. Depending on the device, you may also go to the NAI “Connected TV Choices Page” here. Please refer to the device’s Privacy Notice and the Enhanced Viewing Service Privacy Notice of your Smart TV for more information.

QUESTIONS AND COMMENTS

For more information, or if you have questions or concerns about this statement, please contact us at privacy@tremorinternational.com or by mail at:

Tremor Video, Inc.

1177 Avenue of the Americas, 9th Floor

New York, NY 10036