LAST UPDATED March 15, 2019
RhythmOne respects your right to privacy. This Privacy Notice explains who we are, how we collect, share and use personal information about you, and how you can exercise your privacy rights. This Notice applies to personal information that we collect through our websites at https://www.rhythmone.com, https://www.yume.com, https://perk.com, http://www.360daily.com, https://viggle.tv, https://www.allmusic.com, https://www.allmovie.com, https://www.celebified.com, and https://www.sidereel.com (“Website”) and which we collect when you use or interact with our products / services.
If you have any questions or concerns about our use of your personal information, then please contact us using the contact details provided at the bottom of this Privacy Notice.
We recommend that you read this Privacy Notice in full to ensure you are fully informed. However, if you only want to access a particular section of this Privacy Notice, then you can click on the relevant link below to jump to that section.
1. What Does the RhythmOne Group Do?The RhythmOne group provides advertising technology products and services. We are headquartered in the U.S. but have group companies all around the world. Our group consists of the following businesses:
Perk's services differ to those of RhythmOne and YuMe. As such, in order to assist with transparency and your understanding of this Notice, certain disclosures below are described as "Perk-specific".
For more information regarding each business, please visit the website links set out above.
2. What is Targeted Advertising?
Certain of our products and services involve the provision of targeted advertising. This involves providing tailored advertising to online users based on their interests and behaviours. Crucially, our targeted advertising is conducted at an "audience" or a "segment" level (e.g. males in Chicago aged 25-34 who like cars) and so does not directly identify individuals.
We do not intentionally collect information that identifies you (such as your name, address, phone number, or email address) as part of our targeted advertising activities, and we prohibit our partners from sharing this information with us. We act on behalf of our customers in providing any targeted advertising products and services.
3. Codes of Conduct, Memberships and Certifications
We are a member of the Digital Advertising Alliance (“DAA”), the Digital Advertising Alliance of Canada (“DAAC”), the European Interactive Digital Advertising Alliance (“EDAA”), the Internet Advertising Bureau (“IAB”), and Network Advertising Initiative (“NAI”) and adhere to each organization’s principles (the NAI Codes of Conduct, the DAA Self-Regulatory Program for Online Behavioral Advertising, the Canadian Self-Regulatory Principles for Online Behavioural Advertising, the EDAA Principles, and IAB Europe’s Self-Regulatory Principles for Online Behavioral Advertising respectively).
To learn more about interest-based or online behavioral advertising, and other advertising companies’ privacy policies and opt-out, please visit the DAA Website at http://www.aboutads.info.
4. What Personal Information Does the RhythmOne Group Collect and Why?
The personal information that we may collect about you broadly falls into the following categories:
Certain parts of our Website or services may ask you to provide personal information voluntarily: for example, we may ask you to provide your contact details in order to register an account with us, to subscribe to marketing communications from us, and/or to submit inquiries to us. The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information.
When registering an account with us, you may provide your account name, account photo, age, occupation, personal interests and third party social networking service user name.
From time to time, we may receive personal information about you from third party sources (including BlueKai or LiveRamp), but only where we have checked that these third parties either have your consent or are otherwise legally permitted or required to disclose your personal information to us.
The types of information we collect from third parties include cookie and device IDs and we use the information we receive from these third parties to provide Targeted Advertising.
We may receive personal information about you from the following third party sources: (i) third party social networking services; (ii) commercially available sources like BlueKai or LiveRamp; and (iii) our third party business partners.
5. Cross-Application and Cross-Device Technology
We and/or our customers may use technology that establishes connections among related devices (such as mobile devices and desktop computers) both to deliver advertising that may be more relevant to you, as well as for analytics and reporting purposes. This means that information about your use of websites or applications on one of your devices may be combined with information from your other devices.
We may also partner with third parties to provide such cross-device technology to our customers, and in doing so, we may share anonymous identifiers with those third parties in order to make connections among related devices. We may also use your device’s IP address to infer connections among related devices within the same household. To opt out of our use of such technologies, please follow the instructions set out in the Opting-out of Cookies Usage section below.
We may disclose your personal information to the following categories of recipients:
7. Legal Basis for Processing Personal Information (EEA Visitors Only)
If you are a visitor from the European Economic Area, our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it.
However, we will normally collect personal information from you only (i) where we need the personal information to perform a contract with you, (ii) where the processing is in our legitimate interests and not overridden by your rights, or (iii) where we have your consent to do so. In some cases, we may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person.
If we ask you to provide personal information to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not (as well as of the possible consequences if you do not provide your personal information).
If we collect and use your personal information in reliance on our legitimate interests (or those of any third party), this interest will normally be to provide our services and communicating with customers / users as necessary to provide our services to you and for our legitimate commercial interest, for instance, when responding to queries, improving our services, undertaking marketing, or for the purposes of detecting or preventing illegal activities. We may have other legitimate interests and, if appropriate, we will make clear to you at the relevant time what those legitimate interests are.
If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us using the contact details provided under the How to Contact Us heading below.
9. Opting-Out of Cookie Usage
You can opt-out of receiving our Cookies. Persistent Cookies may be removed by following your Internet browser help file directions. If you choose to disable Cookies, some areas of our Website may not work properly. If you opt out, your web browser will be associated with a generic "opt-out" cookie, which will prevent us from associating any non-personally identifiable information with your browser. If you would like to opt out, please visit our Opt-Out page. For any Cookies placed via Perk properties, please opt out using your browser settings.
You can also opt-out of targeted advertising based on data collected via your browser by using (i) the NAI’s opt-out tool, which can be found here; (ii) the DAA’s opt-out tool, which can be found here; (iii) the DAAC’s opt-out tool, which can be found here; or (iv) the EDAA’s opt-out tool, which can be found here.
When you opt out, we will stop (a) collecting information about your interests via your browser and (b) serving you targeted advertising based on the data collected via your browser.
We will subsequently place a piece of data in your browser’s cookie that tells us that you have opted out - it does not contain any data about you except for the fact that you have opted out. We need this cookie in place so that we know not to collect information about your interests and serve you targeted advertising based on your interests in the future. Our "opt-out" cookie has a five-year expiration date.
Keep in mind that participating in our opt-out program does not prevent you from seeing advertising served by us, instead, the ads we serve to you will be generic and not be targeted to you based on your web browsing experiences.
10. How Does the RhythmOne Group Keep My Personal Information Secure?
We use appropriate technical and organizational measures to protect the personal information that we collect and process about you.
11. International Data Transfers
Your personal information may be transferred to, and processed in, countries other than the country in which you are resident. These countries may have data protection laws that are different to the laws of your country (and, in some cases, may not be as protective).
Specifically, our servers are located in the US and the Netherlands, and our group companies and third party service providers and partners operate around the world. This means that when we collect your personal information we may process it in any of these countries.
However, we have taken appropriate safeguards to require that your personal information will remain protected in accordance with this Privacy Notice. These include implementing the European Commission’s Standard Contractual Clauses for transfers of personal information between our group companies, which require all group companies to protect personal information they process from the EEA in accordance with European Union data protection law. Our Standard Contractual Clauses can be provided on request.
12. Data Retention
We retain personal information we collect from you where we have an ongoing legitimate business need to do so (e.g., to provide you with a service you have requested or to comply with applicable legal, tax or accounting requirements). When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
We use personal information used for targeted advertising purposes for no more than 13 months. We maintain ad server log data and stored data for a period of up to 18 months in order to comply with audits, court order or law enforcement inquiries. After 18 months, all of the stored data is destroyed. Summarized data is kept indefinitely. Summarized data is aggregated statistical data (impressions, clicks, and conversions) used for financial reporting purposes.
Partners with whom we work, including platforms that we may integrate with to provide services, may set cookies or retain data for other, longer periods of time, which we do not control.
13. Your Data Protection Rights
If you are a resident of the European Economic Area, you have the following data protection rights:
We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.
Although certain of our technology honours “do not track” (DNT) signals and similar mechanisms transmitted by web browsers or mobile device operating systems, we are not responsible, and shall not be liable, for the acts of third parties, such as ad networks, with respect to such third parties’ tracking policies.
Our websites, products, and services are neither developed for, nor directed at, children under the age of 13. With respect to the Children’s Online Privacy Protection Act (“COPPA”), we do not knowingly collect personal information from nor employ or offer targeting towards children under the age of 13.
If you believe your child, who is under the age of 13, has provided us with personal information or registered at one of our websites, please contact us at email@example.com, and we will use reasonable efforts to remove that information from our records.
16. Updates to this Privacy Notice
We may update this Privacy Notice from time to time in response to changing legal, technical or business developments. When we update our Privacy Notice, we will take appropriate measures to inform you, consistent with the significance of the changes we make. We will obtain your consent to any material Privacy Notice changes if and where this is required by applicable data protection laws.
You can see when this Privacy Notice was last updated by checking the “last updated” date displayed at the top of this Privacy Notice.
17. How to Contact Us
If you have any questions, concerns or requests please contact us at firstname.lastname@example.org.
The data controller of your personal information is RhythmOne, LLC.
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