LAST UPDATE AS OF 31 MAY 2017
Data Collection of User Information
RhythmOne does not acquire or collect any personal information about you. Your name, address, phone number, and email address all remain your private property. RhythmOne does, however, collect information that is specific to how you use the Internet. This non-personally identifying information can include, and is not limited to, the server you are logged onto, the geographic location of the ISP you use, the type of browser you use, sites you have visited, products you have researched and your IP address. This information is obtained solely for the purpose of targeting ads and measuring a given ad's effectiveness on behalf of RhythmOne’s advertisers. There are instances where a user may provide specific personal information in response to an ad containing a survey, purchase agreement, registration questionnaire or the like. For such programs, RhythmOne (or a third party working in conjunction with RhythmOne and the advertiser) acquires this information on behalf of the advertiser. The adviser uses this information to deliver the goods or services requested by the user. RhythmOne may aggregate this information in a compiled format without identifying users specifically. This provides the advertiser precise profiles of the types of individuals that respond to the ads.
In addition, RhythmOne hereunder may from time to time provide the information described above to third party providers such as Google Analytics or other similar services, solely for purposes of analyzing user behavior and without reference to any personally identifiable information.
RhythmOne is a member of the Network Advertising Initiative (NAI) and adheres to its Code of Conduct. RhythmOne does not collect or use "sensitive consumer information" (as defined in the NAI's Self-Regulatory Code of Conduct) in its online behavioral advertising activities and does not offer or sell to its clients segments based on sensitive consumer information. "Sensitive consumer information" includes social security numbers or other government-issued identifiers, insurance plan numbers, financial account numbers, information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices, and precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic and family medical history. RhythmOne maintains internal policies and procedures designed to safeguard against the collection or use of such information.
Opting Out of Cookies
RhythmOne is a member of the Digital Advertising Alliance (DAA), a cooperative of companies committed to building responsible advertising policies across the Internet, and adheres to the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising. RhythmOne is also a member of the Network Advertising Imitative (NAI) and we adhere to NAI’s 2013 Code of Conduct. To learn more about interest-based or online behavioral advertising, and other advertising companies’ privacy policies and opt-out, please visit the DAA Website - http://www.aboutads.info/. You can opt-out of receiving RhythmOne cookies. Persistent Cookies can be removed by following your Internet browser help file directions. If you choose to disable Cookies, some areas of the website may not work properly. If you opt out, your web browser will be associated with a generic "opt-out" cookie, which will prevent us from associating any non-personally identifiable information with your browser. Our "opt-out" cookie has a five-year expiration date. Keep in mind that participating in our opt-out program does not prevent you from seeing ads served by us, instead, the ads we serve to you will be generic and not be targeted to you based on your web surfing experiences. If you would like to opt out, please visit our Opt-Out page - http://www.rhythmone.com/opt-out. Alternatively, you may also choose not to use our website, you may also Opt-Out through the NAI’s Consumer Opt-Out Page - http://www.networkadvertising.org/choices/. These Opt-Outs are cookie-based, so you may need to opt out again (and set a new "opt-out" cookie) if you delete your cookies, lock cookies (including third party cookies), switch internet browsers, change computers or upgrade your web browser.
Sensitive Health Information
RhythmOne may use general health related information with customized advertising campaigns. General health-related information that is not based on a precise medical treatment or conditions is not considered "sensitive consumer information." This information can include, but is not limited to the following examples: acne, allergies, dental, vision, heartburn, cold and flu, sinus, headache, back pain, first aid, sore throat and cholesterol management. In addition, interest in subjects such as diet, nutrition, exercise, beauty, hair removal, health and fitness, as well as vitamins and supplements are not considered “sensitive consumer information”.
RhythmOne collects this information via our technology and it may be stored for up to 2 years for the purpose of analyzing Addendum campaign results, ensuring that our technology is functioning properly, and preventing fraud across our sites. We do not link the information we store in cookies to any personally identifiable information you submit while on our website or our member sites. We may however obtain non-personally identifiable information about you and combine it with data that we have collected to better target ads that match your interests. Most web browsers automatically accept cookies, but you can usually change your browser to prevent that use if you desire.
We may share non-personally identifiable information that has been aggregated across many users. RhythmOne uses the information we collect to improve, support and provide our advertising, measurement and reporting services. To do so more effectively, we have associated browsers and devices accessing our services to provide better and more consistent experiences to users. Examples include:
- Serving and selecting ads – We use the information we have to find and match appropriate audiences to advertiser campaigns and to customize the ad served to your browser or device. To do this we may use information we have about your activities over time and across different websites, apps, browsers and devices. We may also decide to show an ad based on things you may be interested in, or request from our advertising and agency customers who decide to show ads to a particular audience, sometimes using the information we have. We also use the information to optimize ad delivery, such as the frequency and order in which ads are displayed.
- Measurement – We use the information we have to measure and understand the effectiveness of ads served across browsers and devices. This includes measuring interactions with advertisements and advertisers’ websites, apps and stores by analyzing information such as clicks or other interactions with ads, visits to websites or apps linked to from ads.
- Improvement of Services – We use the information we have to support our services through activities such as infrastructure monitoring and internal maintenance, analyzing how our services are used, research and development, and billing. We may also use the information we have to maintain, protect, improve and develop our and our related companies’ services.
- Protection of you, ourselves, and others – We may use information to detect, prevent, investigate and address fraud and other unauthorized or illegal activity.
- Support and Inquiry – We may use the information provided to respond to inquiries and to provide customer and user support.
We use a variety of technologies, such as pixels, browser headers, software development kits, cookies and other technologies, to collect, use, log and share information as described in this policy so we can provide and support our services. Our customers, partners and other parties may use various technologies to collect information about you, such as when you interact with ads, websites or apps using our services.
RhythmOne’s Use of Cross-Application and Cross-Device Technology
We and/or our customers may collect information about your activity across multiple unaffiliated third-party mobile applications. We may share this information with our customers in order to help them predict the types of ads that may be relevant to you and to display advertising to you accordingly. This information may also be combined with a mobile advertising identifier. To opt out of such practices, please see the Third-Party Measurement Services/Opting Out of Cookies section above.
We and/or our customers may use technology that establishes connections among related devices (such as mobile devices and desktop computers) both in order to deliver advertising that may be more relevant to you, as well as for analytics and reporting purposes. This means that information about your use of websites or applications on one of your devices may be combined with information from your other devices.
We may also partner with third parties to provide such cross-device technology to our customers, and in doing so we may share anonymous identifiers with those third parties in order to make connections among related devices. We may also use your device’s IP address to infer connections among related devices within the same household. To opt out of RhythmOne’s use of such technologies for each web browser and on each of your devices, please follow the instructions for opting out in both web browsers and mobile applications, as described in the Third-Party Measurement Services/Opting Out of Cookies sections above.
Third-Party Measurement Services
Visitors to the RythymOne website may be subject to data collection by third-parties for the purposes of serving interest-based advertising, based on browsing behavior. To Opt-Out on interest-based advertising, please visit the DAA Website - http://www.aboutads.info/.
Although certain RhythmOne technology may honor “do not track” (DNT) signals and similar mechanisms transmitted by web browsers or mobile device operating systems, RhythmOne is not responsible, and shall not be liable, for the acts of third parties, such as ad networks, with respect to such third parties’ tracking policies.
We do not collect Personal Information from you unless you voluntarily provide it to us. Except as detailed below, RhythmOne regards all personal information collected as completely confidential and does not share it with any third parties. This includes personal data provided during the registration process and financial account information. We collect information which is provided to us such as your name, email and phone number on our site in the "Contact Us" section. This information is used to establish contact with perspective publishers and customers. We may provide these third-party advertisers with information about you, such as your email address, to assist us with displaying more relevant advertising. For example, we may provide Facebook a list of email addresses for our users so that we can better deliver more relevant, interest-based advertising to our users and other similar users within Facebook and on other online sites and services that participate in Facebook’s ad network. For information about your choices (including opting out) regarding interest-based ads by Facebook, visit the ad preferences page or review their Data Policy. We may provide your personal information to companies that provide services to help us with our business activities such as shipping your order or offering customer service. These companies are authorized to use your personal information only as necessary to provide these services to us. RhythmOne does offer advertisers data which may facilitate the sale of advertising for a member site. This includes traffic data, click-thru rates, unique visitor information, website geographic location, content information, and any demographic information offered by the website member for the purpose of facilitating an advertising sale. Though we make every effort to preserve user privacy, we may need to disclose personal information when required by law wherein we have a good-faith belief that such action is necessary to comply with an appropriate law enforcement investigation, current judicial proceeding, a court order or legal process.
When credit card data is required for services, we protect your credit card information using industry standard SSL encryption whenever card data is transmitted to us and when sending your credit card information to our credit card processor. While in our possession, your credit card number is protected with asymmetric encryption to keep it secure.
The security of your personal information is important to us. When you enter sensitive information (such as Tax ID number and/or social security number) on our registration or order forms, we encrypt that information using secure socket layer technology (SSL). We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Although we use reasonable security to protect your personal information, we cannot guarantee its absolute security.
Correcting/Updating/Deleting/Deactivating Personal Information
We will retain your information for as long as your account is active or as needed to provide you services. If a user's personally identifiable information changes, (such as zip code, phone, email or postal address), or if a user no longer desires our service, we provide a way to correct, update, cancel or delete/deactivate users' personally identifiable information. This can be done by logging into your user account and updating your personal information or discontinuing service at any time.
Merger or Acquisition
If RhythmOne is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or we will post a notice on our website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.
With a user’s consent we post customer testimonials on our website which may contain personally identifiable information such as the customer’s name.
No Information from Minors
You must be at least 18 years of age to use the website.
Bulletin Boards, Chat Rooms, Blogs & Links to Third-Party Websites
If you use a bulletin board or chat room on this website, you should be aware that any personally identifiable information you submit there can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. We are not responsible for the personally identifiable information you choose to submit in these forums. This website contains links to other sites that are not owned or controlled by RhythmOne. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage you to be aware when you leave our site and to read the privacy statements of each and every website that collects personally identifiable information.
Your information may be transferred to, and maintained on, computers located outside of your state, province, country or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. If you are located outside the United States and choose to provide information to us, we transfer your personally identifiable information to the United States and processes it there. Your submission of such information, or use of our website represents your agreement to that transfer.
Notifications of Changes
Email Communications & Opting Out
We will send you strictly service-related announcements on occasions when it is necessary to do so. For instance, if our service is temporarily suspended for maintenance, or a new account enhancement is released, which will affect the way you work with us, we might send you an email. Generally, you may not opt-out of these communications, which are not promotional in nature. If you do not wish to receive them, you have the option to deactivate your account. Based upon the personally identifiable information that you provide us, we will send you a welcome email with your username and password. We will also communicate with you in response to your inquiries to provide the services you request and to manage your account. We will communicate with you by email or telephone, in accordance with your wishes. We do send out regular updates of recently added campaigns to RhythmOne publishers and other promotional communications. If you no longer wish to receive those email updates, you may opt-out of receiving them by following the instructions included in each update or communication.
If you have any questions, concerns or requests please contact us at privacy@RhythmOne.com