Insights

Get the latest on mobile, video, programmatic and influencer marketing from RhythmOne.
  • Moving Beyond Programmatic Display

    RhythmOne partnered with Digiday and surveyed 130 programmatic pros from brands and agencies to understand how they are using different ad formats to drive consumer attention.

    Download
  • Full Year 2016 Influencer Benchmarks Report

    Just Released! RhythmOne's latest Influencer Marketing Benchmarks Report analyzes the 76 Influencer Marketing programs we ran for 51 unique brands in 2016. We detail our performance benchmarks in aggregate and by 18 specific advertiser categories – covering branded content execution, earned media value, consumer engagement, brand sentiment and lift, and more.

    Download
  • Deep Dive into CPG Influencer Marketing: Agency Experts Reveal All

    May 11 2017

    Watch this lively panel-style presentation with CPG Influencer Marketing experts as they share how their campaigns stand out within one of the most competitive advertising verticals.

    Submit
  • Programmatic Insights Report - Spotlight on Quality

    In this report, we detail the amount of ad opportunities blocked using proprietary and third-party means by device, ad type and size, and industry category. Download now to get ahead of the latest trends, gain valuable insights to put you on the front lines of combatting fraud, and a look forward into opportunities to enhance quality in the advertising ecosystem.

    Download
  • 2017 Influencer Marketing Guide

    RhythmOne’s 2017 Influencer Marketing Guide offers marketers and agencies insights on how to get the most out of their Influence Marketing Campaigns.  From unlocking the power of the right influencers – to content ideation and creation – to amplification – there is something for the Influencer Marketing savvy or those just getting started. Download the guide today!

    Download
  • 1H 2015 Influencer Benchmarks Webinar

    Aug 03 2015

    Marketers looking to forge an authentic connection with consumers are weaving their brand stories into the content and social platforms of some of the largest independent bloggers and publishers on the web.  Influencer Marketing gives advertisers an effective place to engage with consumers and content distribution ad units can further amplify that influence at massive scale. 

    Check out our webinar for our Influencer Marketing best practices.

    Replay
  • A Field Guide to Premium Programmatic

    Everyone in the digital ad world is talking about the phrase “Premium Programmatic.” But what does the term really mean? Seeking a definition, we teamed up with Digiday to uncover an answer, so that we, as an industry, can have a deeper understanding about how premium programmatic will lead the shift in the way ads are bought and sold in a digital landscape.

    Download
  • 1H 2015 Mobile Benchmarks Webinar

    Nov 17 2015

    Nearly 3-in-4 US Internet users use a smartphone. More than 3-in-5 use a tablet. Mobile ad spending jumped 59.2% in 2015 (vs. last year) to $30.4 billion. Desktops and laptops are lagging behind in everything from online time spent to allocation of digital advertising budgets.

    So what does all of this mean for marketers? Check out our webinar to find out.

    Replay
  • The Always-On Consumer

    "The Always-On Consumer," our  11th annual holiday season consumer study completed in October 2015, surveys  550+ online adults and covers everything from shopping timing and dollar amount spending intentions to what devices consumers will use to shop in both physical retail locations and through digital channels.

    Download
  • Forging a Path to Premium Programmatic

    Dec 17 2015

    Everyone in the digital ad world is talking about “Premium Programmatic.” But what does the term really mean? Seeking a definition, we teamed up with Digiday to uncover an answer, so that we, as an industry, can have a deeper understanding about how premium programmatic will lead the shift in the way ads are bought and sold in a digital landscape.

    Replay
  • 1H 2015 Mobile Benchmarks Report

    With each passing year, use of mobile devices inceasingly proliferates. This upward trend means users are consuming content as they engage with the web via their smartphones and tablets. As the most effective platform to reach consumers, mobile provides great opportunities to advertisers and brands. 

    Download
  • 1H 2015 Influencer Benchmarks Report

    Reach new audiences by tapping into the power of Influencer Marketing! Learn how to forge authentic connections with consumers by weaving your brand stories into the content and social platforms of Influencers and independent bloggers on the web. 

    Download
  • Viewability and Verification Through the Programmatic Lens

    Programmatic has become a bit of a buzzword. Some people know what it means in all its permutations, and others don’t, though most everyone understands (data from multiple sources supports this) that programmatic advertising – or automated buying and selling of media – is where most dollars are going now and in the future. We teamed up with Ad Age to uncover how people really think about programmatic.

    Download
  • Full Year 2015 Mobile Benchmarks Report

    Download RhythmOne’s full-year Mobile Advertising Benchmarks Report offering both top-level and in-depth analyses of mobile advertising programs that ran in 2015.

    Download
  • Full Year 2015 Mobile Benchmarks Webinar

    Mar 02 2016

    Mobile advertising now accounts for 62.6% of all digital advertising spend is expected to hit 72.2% (or more!) by 2019. What does that mean for marketers and how can they optimize and maximize their online advertising to gain the best ROI?  Click now to view the replay!

    Replay
  • Full Year 2015 Influencer Benchmarks Report

    Download RhythmOne’s Full Year 2015 Influencer Benchmarks Report which offers an aggregated analysis of dozens of Influencer Marketing programs revealing key insights in the areas of branded content execution, earned media value, social action rate, consumer engagement, and more. 

    Download
  • Full Year 2015 Influencer Marketing Benchmarks and Insights Webinar

    Apr 19 2016

    Check out the replay for our full year 2015 Influencer Marketing Benchmarks webinar where we provided the latest metrics and best practices to engage consumers with branded content programs.

    Replay
  • Influencer Marketing Deep Dive with Industry Experts

    Aug 17 2016

    Industry experts from Socialyse (a division of Havas Media Group) and RhythmOne reveal their secrets to success in working with influencers, creating killer content,  amplifying it across social channels and ensuring Influencer Marketing works as part of broader integrated marketing campaigns.

    Replay
  • eMarketer Influencer Marketing Roundup

    Influencer marketing continues to gain popularity among brand marketers as they work to combat ad avoidance and appeal to younger consumers. Why are consumers willing to listen to influencers? How are marketers and influencers working together? Download eMarketer's Roundup for answers to these questions and more

    Download
  • Influencer Marketing: Getting Creative to Get Exceptional ROI

    Mar 28 2017

    In this webinar, we pull back the curtain on the newest Influencer Marketing data available. We reveal campaign strategies and dissect the planning and creative executions that drove ROI for 50+ unique brands and 70+ campaigns.

    Replay

Want to learn more?

Receive more information on higher ROI and better engagement.

Contact Us