Full Year 2015 Mobile Benchmarks Report
Download RhythmOne’s full-year Mobile Advertising Benchmarks Report offering both top-level and in-depth analyses of mobile advertising programs that ran in 2015. The report including KPIs such as engagement, interactions and video completion rates, optimal video durations based on industry as well as campaign best practices and more.
Did you know?
- The top performing advertising category for VCR was Travel at 93.69% – but Professional Services captured the highest engagement rate at 5.38%
- While consumer drop-off is highest during the first quartile of mobile video ad, VCR rates vary from industry to industry based on video length
- The average Interactive In-Stream Video garnered a .89% engagement rate, but with a custom branded overlay, engagement increased to 2.83%
Grab your copy of the 2015 Mobile Advertising Benchmarks Report below! And don't forget to sign up for our related webinar on March 2nd.
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