Moving Beyond Programmatic Display
RhythmOne partnered with Digiday and surveyed 130 programmatic pros from brands and agencies to understand how they are using different ad formats to drive consumer attention.Download
Programmatic Insights Report - Spotlight on Quality
Digital advertising fraud has been popping up in headlines of late. While experts differ on the size of the problem and its impact, they agree that eliminating fraudulent and suspicious traffic is a multibillion-dollar issue. In this report, we detail the amount of ad opportunities blocked using proprietary and third-party means by device, ad type and size, and industry category. Download now to get ahead of the latest trends, gain valuable insights to put you on the front lines of combatting fraud, and a look forward into opportunities to enhance quality in the advertising ecosystem.DownloadA Field Guide to Premium Programmatic
Everyone in the digital ad world is talking about the phrase “Premium Programmatic.” But what does the term really mean? Seeking a definition, we teamed up with Digiday to uncover an answer, so that we, as an industry, can have a deeper understanding about how premium programmatic will lead the shift in the way ads are bought and sold in a digital landscape.DownloadViewability and Verification Through the Programmatic Lens
Programmatic has become a bit of a buzzword. Some people know what it means in all its permutations, and others don’t, though most everyone understands (data from multiple sources supports this) that programmatic advertising – or automated buying and selling of media – is where most dollars are going now and in the future. We teamed up with Ad Age to uncover how people really think about programmatic.Download2016 Influencer Marketing Guide
RhythmOne’s 2016 Influencer Marketing Guide which offers marketers and agencies insights on how to get the most out of their Influence Marketing Campaigns. From unlocking the power of the right influencers – to content ideation and creation – to amplification – there is something for the Influencer Marketing savvy or those just getting started. Download the guide today!DownloadeMarketer Influencer Marketing Roundup
Influencer marketing continues to gain popularity among brand marketers as they work to combat ad avoidance and appeal to younger consumers. Why are consumers willing to listen to influencers? How are marketers and influencers working together? Download eMarketer's Roundup for answers to these questions and moreDownload
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