Insights

In depth coverage, industry benchmarks and seasonal trends

Get the latest on mobile, video, programmatic and influencer marketing from RhythmOne.
  • Moving Beyond Programmatic Display

    RhythmOne partnered with Digiday and surveyed 130 programmatic pros from brands and agencies to understand how they are using different ad formats to drive consumer attention.

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  • eMarketer Influencer Marketing Roundup

    Influencer marketing continues to gain popularity among brand marketers as they work to combat ad avoidance and appeal to younger consumers. Why are consumers willing to listen to influencers? How are marketers and influencers working together? Download eMarketer's Roundup for answers to these questions and more

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  • A Field Guide to Premium Programmatic

    Everyone in the digital ad world is talking about the phrase “Premium Programmatic.” But what does the term really mean? Seeking a definition, we teamed up with Digiday to uncover an answer, so that we, as an industry, can have a deeper understanding about how premium programmatic will lead the shift in the way ads are bought and sold in a digital landscape.

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  • Viewability and Verification Through the Programmatic Lens

    Programmatic has become a bit of a buzzword. Some people know what it means in all its permutations, and others don’t, though most everyone understands (data from multiple sources supports this) that programmatic advertising – or automated buying and selling of media – is where most dollars are going now and in the future. We teamed up with Ad Age to uncover how people really think about programmatic.

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  • 2016 Influencer Marketing Guide

    RhythmOne’s 2016 Influencer Marketing Guide which offers marketers and agencies insights on how to get the most out of their Influence Marketing Campaigns.  From unlocking the power of the right influencers – to content ideation and creation – to amplification – there is something for the Influencer Marketing savvy or those just getting started. Download the guide today!

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