Engage and grow using
sharing Analytics

Sharing Analytics reveal how users are behaving across your website and social channels – even dark social. By using RhythmOne's Sharing Analytics tools, you can understand what content drives user engagement and encourages users to share with their friends and family. Our analytics provide insight into not only the primary users of your website and social media channels, but also the recipients of shared content to help you capitalize on their engagement as well.

Why Sharing Matters?

Social sharing is essential to track because it is such a strong signal of user engagement. In fact, our research shows that sharers are 9x more likely to convert. Sharing Analytics does not replace a conversion pixel, but instead works in tandem with pixels to harness social sharing activity and enhance the data set used for targeting, retargeting, branding and customer acquisition. Below are some of the tools and features we leverage to help you track sharing in your marketing programs.

Sharing Analytics

Our Sharing Analytics tools reveal how users are behaving across your website and social channels. We track sharing on normal social channels as well as on dark social channels.

Capture Social Sharing

Gain quantifiable value by capturing 100% of your site’s social activity in real time and leveraging advanced sharing analytics – all for free.

Understand Content Drivers

Understand what content drives user engagement and encourages them to share with their friends and family.

Extend Audience Insights

Gain insight into not only the primary users of your website and social media channels, but also the recipients of shared content to help you capitalize on their engagement as well.

Get Sharing Analytics

 

Dark Social: Too Big To Ignore

Dark social refers to the sharing of content that occurs outside of what can be measured by traditional analytics programs, enabling you to track sharing via social channels, such as email, IM and texts.

Source: RadiumOne Mobile Dark Social Report, 2014

Smart Links

Our Smart Links tool allows you to shorten and brand your links, and customize the path users take to your website or mobile app. Our solution ensures visitors arrive at content tailored to their geographic location, device type (desktop or mobile), and whether they already have your mobile app installed.

Gain User Insights

Gain deep insights on users who click on shortened links from social channels and segment them for paid media targeting.

Refine Content Strategy

Understand which content resonates most with users so you can develop a more informed content strategy.

Integrate with existing tools

Integrate with some of the most popular Social Media Management Systems (SMMS) which allows you to seamlessly schedule and share your shortened links and track audience engagment.

Activate Audience Insights

Immediately activate this data in paid media strategies.

Get Smart Links

Actionable Dashboard

Gain valuable information on what your users are doing with the content they are sharing, what their preferred methods of sharing are, and from which devices they most often share content.

Our Sharing Analytics and Smart Links tools are easy to implement and provide data that is immediately actionable within your media campaigns or content strategy. Easily model audiences, drive awareness and trials, and retarget users with ads in third-party media using the real-time data captured from your website.

Want To Learn More?

Discover how you can achieve higher ROI and better engagement with RhythmOne.

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