Creative Management

RhythmOne’s Advanced Creative Platform (ACP) is our proprietary creative production platform designed for fast and efficient assembly of high-impact ad creative. ACP is a SaaS platform that gives us the ability to offer clients high-impact, programmatically enabled creative – extending our service offering and our clients’ ability to engage with consumers across connected devices.


ACP is designed to meet the creative needs of marketers looking to engage consumers through high-impact
creative across all screens.

Built For Speed

From the ground up ACP is built for quick creative production without sacrificing the creativity you need.

Flexible Formats

ACP offers the latest formats and technology, including VAST, VPAID, and MRAID support.

Cross Screen Focus

ACP provides responsive creative support ensuring creatives scale across screens, and follows IAB’s LEAN guidelines.

Dynamic Creative Optimization

Activate data signals for dynamic creative optimization.

Designed to Scale

ACP is built on a fully scalable cloud instance that ensures 99.9% up-time, and is designed to support whatever the scale of your campaigns.

Fully Supported with a Team of Development and Creative Experts

Backed up with our own product management, development and Creative Services team.

Custom Reporting

ACP handles standard and advanced engagement reporting.


Video events, Video completion rate, Impressions, Clicks, Click rate and Interaction rate


In-view rate, In-view duration, as a client defined metric or default to IAB/MRC standards

Custom Events

Swipe, Tilt, Shake, Engagement rate, Everything is reportable and Namable


By domain, IP, Referrer, Browser, OS, Device, Language, Country

3RD Party

Supports any 3rd party click, Impression and/or Event tracking tags


Support for DoubleVerify, MOAT, IAS, Nielsen, or comScore vCE

Want To Learn More?

Discover how you can achieve higher ROI and better engagement with RhythmOne.

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