With the rise of ad blindness and blocking, advertisers are feeling pressure to get creative with programmatic advertising. RhythmOne partnered with Digiday and surveyed 130 programmatic pros from brands and agencies to understand how they are using different ad formats to drive consumer attention.
Download now and discover why:
- Marketers are buying video, rich media, and native formats to move beyond programmatic display
- There’s a gap between campaign goals and success measurement
- The desire for cross-screen buying is driving platform consolidation