The 10 Programmatic Commandments

IAB Singapore’s Programmatic Committee has released the 10 Programmatic Commandments, a white paper which highlights fundamental considerations that buy side and sell side often overlook when building their programmatic capabilities and infrastructure.

Structured to address buy-side and sell-side concerns separately, the 10 Programmatic Commandments are intended to demystify misconceptions and encourage marketers, buy side, sell side and tech platforms to do their due diligence before committing their investments, a critical step in maximizing the potential of Programmatic.

Insights shared are contributed by senior representatives of Publicis Media, RhythmOne, Singapore Press Holdings, AppNexus, Amnet, Xaxis, CNN, Rubicon Project, IPONWEB, Unruly and Blis.

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