This year, the IAB’s Tech Lab finalized app-ads.txt (Authorized Sellers for Apps) — an initiative, much like ads.txt before it, that provides a means for mobile and OTT publishers to specify exactly who is authorized to sell their valuable inventory.
Create & Cultivate landed in San Francisco in late September with its signature one-day conference full of curated panels, mentor sessions, and networking opportunities. RhythmInfluence by RhythmOne was there to get the inside scoop on how to be a “bad-ass boss babe,” taking in tips from dozens of successful female entrepreneurs and businesswomen....
Just like you can’t buy your friends, you also shouldn’t buy your followers – not if you expect to maintain your role as an influencer. That was the overarching theme of the Influencer FraudNomics Summit, which a group from the RhythmInfluence by RhythmOne team attended last month in New York....
Digital advertising has seen a period of incredible transformation in the past couple of years. In what feels like a blink of an eye those of us in ad tech have seen many new innovations and created better, more effective ways for both advertisers and publishers – and demand and supply partners – to foster omnichannel activations among consumers....
Influencer marketing is a hot topic at DMEXCO 2019. Day one of the event is in the books, and there has been a plethora of conference sessions dedicated to how digital marketers can make the most of influencer marketing and branded social media content opportunities. ...
It’s go-time for the Digital Marketing Exhibition and Conference (DMEXCO)! Whether you’re an industry newbie or veteran, navigating the 1,000+ exhibits and booths at DMEXCO can be overwhelming. To make it easier for you to make the most of this two-day extravaganza, we have some top tips for your teams....
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