Tyler Loechner, Marketing Manager at Pixalate, sat down with RhythmOne’s Karim Rayes, Senior Vice President, Products and Business Development, to discuss the unique challenges of battling invalid traffic (IVT) within mobile apps.
At RhythmOne, we have made a brand safety commitment to our demand clients and supply partners which centers on trust and transparency. As such, we have not, do not, and will not support the practice of bid caching on our platform. Not only does it conceivably go against the basic tenets of a transparent exchange, but it has the potential to disrupt the ecosystem of mutual value, upon which our exchange is grounded....
Advanced TV’s growth is the inflection point for bringing programmatic to TV advertising. Although it may be a few years before the bulk of linear TV ad time can be purchased programmatically, the opportunities to buy programmatically are growing....
At RhythmOne, we believe that brands, agencies, publishers, and platforms all need to work together to advocate for transparency and honesty in influencer marketing. Brand safety is of paramount importance in the development of our products and activation of campaigns on behalf of our clients....
Consumers today view video content seamlessly between platforms and devices, over-the-top (OTT) adoption is increasing, and the digital video marketplace continues to grow. In fact, eMarketer’s latest projections indicate digital video will reach nearly 250 million viewers in the US by 2022 – accounting for nearly three out of every four people. Spending is elevated as well, according to eMarketer: by 2022, advertisers are projected to shell out $29.6 billion on video ads in the US – a figure that’s up 65% over 2018’s projection....
March Madness is here which means it’s time for another Social Media Bracket! As we’ve done in prior years, we selected winners for each matchup based on the team that has generated the most amount of positive social media mentions across Twitter, Facebook, Instagram, blogs and forums during the regular season....
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