Welcome to our inaugural influencer marketing-focused blog! From fresh strategies for destination marketing to precedent-setting social media legislation, here’s a curated rundown of the week’s top influencer marketing news, compiled by RhythmOne’s influencer team.
The theme of Unification took center stage for RhythmOne at CES 2019. Of course, the week in Vegas showcased the latest and greatest advances in technology and media (and they are pretty great!), but the spotlight was on our advertisers, publishers, partners, and friends of the company – and how our unified platform can unlock your potential....
Ensuring quality inventory and mitigating ad fraud have become key components of executing any marketing campaign. No wonder: up to 28% of tablet app video ad impressions and 23% of smartphone app display ad impressions are estimated to be invalid. And only 55% of programmatic video ad impressions are estimated to be viewable....
Because the annual Consumer Electronics Show (CES) kicks off the new year, it’s a harbinger of the year ahead in tech and media. It is no surprise that organizers of this year’s CES show have identified 2019 as the year the industry shifts its attention from the Age of Connectivity to the Data Age....
As we look back at 2018, this year was one of maturation for the technologies that underpin the entire digital advertising ecosystem. Our industry continued to consolidate and streamline technology, while at the same time growing in important ways, including an increased emphasis on multiscreen campaigns, improved targeting, higher performance, and unified measurement solutions. It was also a year focused on building greater trust and transparency, with GDPR compliance and stronger brand safety controls. ...
As a Preferred Partner of Placed, we are often an early adopter of their new capabilities. Most recently, we integrated their latest solution which connects linear TV ad exposures with desktop, mobile, and CTV ad exposures. This allows us to provide our clients with holistic in-store attribution measurement as well as unique reach measurement of linear TV and digital campaigns....
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