Influencer marketing as a branded content strategy is growing in Singapore and the greater Asia-Pacific (APAC) region. According to Hashmeta, 7-in-10 Singaporeans are active social media users and 41% make purchases online.
linear models when it comes to measurement. Broadcast television advertising was the gold standard for such a long time that the digital world has felt it necessary to sell itself as equivalent, as many of the key digital video KPIs can probably attest to. ...
This week, we take a look at new updates for Instagram’s platform, and a few key industry updates that could shift the influencer marketing landscape. Here’s a curated look at top news for influencer marketing, compiled by RhythmOne’s influencer team. ...
Nearly 43 million Americans will take to the skies, rails, and roads this Memorial Day weekend, kicking off the busy summer travel and vacation season. As marketers, what interests us most is the huge number of travelers who will plan and book summertime getaways, vacations, and even “staycations” on mobile devices....
A recent report from eMarketer, their 1Q19 Digital Video Trends dispatch, highlighted impressive projected growth in US streaming video subscribers over the next four years, led largely by several new services intending to debut in the next six to twelve months. The new entrants include Disney, Warner Media, NBC Universal, and Apple, among others yet to be announced. According to IHS Markit, 53 million new paying subscribers are expected to enter the ecosystem by 2023, marking a 25% increase in streaming subscriptions. ...
Here’s a closer look at the top news for influencer marketing, compiled by RhythmOne’s influencer team. This week, we examine what makes great branded content, and what types of content performs well on various social platforms....
One of the most frequent requests we receive on the Analytics team is for campaign performance benchmarks. This request requires making sense of the billions of impressions that we’ve served over a given time period and teeing the results up for future campaigns....
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