Every year, dmexco brings with it a motto which defines the tone of the annual gathering. For those at Koelnmesse this year, that motto was ‘Lightening the Age of Transformation’. And in today’s market, ‘transformation’ refers to the digital sort – the process of welcoming more and more digital into our lives. In this blog, Richard Nunn, CRO, recaps key themes from this years event....
With recent headlines likes these, there’s no denying that ad fraud is top of mind for the entire ecosystem. Find out what it takes to build a better anti-fraud trap...
Over the past 12 months we’ve been busy in enhancing our publisher products – and today we announce that these solutions have been consolidated into a unified platform RhythmMax for Publishers (RMP)....
If there was an over-arching theme to this year’s conference, it was about an element of digital marketing that has been neglected for too long: the human factor. Read our dDmexco wrap-up...
Private Marketplaces (PMPs) add a layer of transparency to the programmatic buying process, reduces buying complexity, and provides easy access to hard to identify audiences. RhythmOne has worked with a number of our preferred DSP partners to make 16 new PMP packages available to buyers through our programmatic platform, RhythmMax...
With the Cannes Lions Festival now behind us, I’ve had time to reflect on the sheer concentration of dominant supply and demand partners who were represented and how the event has become a fertile forum for business development...
When it comes to infrastructure - speed, reliability and scalability are paramount. In this blog, we lift the hood a bit on our infrastructure and everything we’ve done to make it one of the fastest possible....
Have you heard about IAB's “Publisher Ad Blocking Primer?" Click to read (and download) several ways for publishers to start thinking of solutions to defend against - or maybe more appropriately go on the offense and offset potential revenue loss - from ad blockers....
It’s a simple question. Will my ad be seen by a real person? The answer should be easy. It’s either yes or no. However, the measurement methodologies among verification partners vary which can make for a lot of grey area in between. And that leads to confusion....
Third-party audience data is essential to the media planning process. Third-party audience data is also an input into many of the business decisions 1R makes – including product development, audience packaging and marketing initiatives. Read more about our partnership with Quantcast....
Programmatic has become a bit of a buzzword. Some people know what it means in all its permutations, and others don’t, though most everyone understands (data from multiple sources supports this) that programmatic advertising – or automated buying and selling of media – is where most dollars are going now and in the future....
As our industry continues to consolidate technologies, advertisers and publishers alike, are seeking a single access point to buy and sell digital ads programmatically. Our recently launched next-generation programmatic platform, RhythmMax, enables this by connecting advertisers with verified, brand-safe audiences across devices at scale....
The globe is going mobile. In the cross-device world, consumers are constantly connected to multiple devices at one time, leaving reams of data in their trail. This opens up an array of opportunities for advertisers and programmatic buying is key....
Online ad fraud is an expensive business! Year on year, ad dollars are lost to fraudulent traffic and the urgency of ensuring content is seen by human eyes has been building to a crescendo. More needs to be done to rapidly elevate the discussion of verification and viewability standards that work holistically for every segment across the digital landscape....
The advertising community of New York City boarded ferries after work yesterday and flocked to Governors Island for the 7th Annual 212NYC Summer Beach Party. Present were over 2,000 ad business professionals, including representatives from top agencies, publishers, industry-leading thought leaders. RhythmOne was there, too! ...
In-app advertising promises to be an opportunity for too big to ignore. According to eMarketer, in-app ad spend now constitutes over 70% of the US mobile advertising spend and is expected to reach $29.6 million by 2016....
Supply-Demand dynamics are changing; we live in a new world. The last 2-3 years have ushered structural changes in how inventory is bought and sold – through programmatic channels, with enhanced audience targeting and clearer metrics to gauge campaign performance....