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Aug 24, 2018

Bid Caching Hurts the Progress of Programmatic

At RhythmOne, we have made a brand safety commitment to our demand clients and supply partners which centers on trust and transparency. As such, we have not, do not, and will not support the practice of bid caching on our platform. Not only does it conceivably go against the basic tenets of a transparent exchange, but it has the potential to disrupt the ecosystem of mutual value, upon which our exchange is grounded....

Aug 02, 2018

Raising the Bar on Influencer Marketing Campaigns: RhythmOne’s Influencer Marketing 33-Point Audit

At RhythmOne, we believe that brands, agencies, publishers, and platforms all need to work together to advocate for transparency and honesty in influencer marketing. Brand safety is of paramount importance in the development of our products and activation of campaigns on behalf of our clients....

May 30, 2018

Standing Behind Inventory Quality – RhythmGuard and Ads.txt Combined

RhythmOne is committed to trust and transparency throughout the advertising ecosystem. One key way we support this is through RhythmGuard, our proprietary brand safety technology that combines our own algorithms with data from industry-leading verification firms to score and filter traffic before, during and after the bid to create a clean, high-quality ad marketplace for both supply and demand partners....

Dec 18, 2017

2017 – A Year of Consolidation, Transparency, Brand Safety and More

As we bid adieu to 2017, we asked several people across RhythmOne to weigh in on what shaped the ad tech ecosystem this past year and what drove our company forward......

Nov 30, 2017

Will LEAN Ads Help Solve Poor Advertising Experiences?

Explore LEAN concepts and why RhythmOne has focused so much on adhering to these principals whenever possible....

Nov 27, 2017

Will Ads.txt Help Solve the Digital Advertising Trust Problem?

With the rise of programmatic buying, the process of ad buying and selling has lost some of its transparency. One of the manifestations of this transparency loss is the misrepresentation of supply in the marketplace....

Sep 18, 2017

dmexco 2017: Guiding the industry through the ‘Age of Transformation’

Every year, dmexco brings with it a motto which defines the tone of the annual gathering. For those at Koelnmesse this year, that motto was ‘Lightening the Age of Transformation’. And in today’s market, ‘transformation’ refers to the digital sort – the process of welcoming more and more digital into our lives. In this blog, Richard Nunn, CRO, recaps key themes from this years event....

Aug 16, 2017

Building a Better Anti-Fraud Mousetrap

With recent headlines likes these, there’s no denying that ad fraud is top of mind for the entire ecosystem. Find out what it takes to build a better anti-fraud trap...

Apr 03, 2017

Introducing Our Single Unified Publisher Platform - RhythmMax For Publishers

Over the past 12 months we’ve been busy in enhancing our publisher products – and today we announce that these solutions have been consolidated into a unified platform RhythmMax for Publishers (RMP)....

Sep 29, 2016

Dmexco Wrap Up - Bringing the Human Factor back to Digital Marketing

If there was an over-arching theme to this year’s conference, it was about an element of digital marketing that has been neglected for too long: the human factor. Read our dDmexco wrap-up...

Jul 07, 2016

16 Always-on Segments that Make Audience Buying Easy

Private Marketplaces (PMPs) add a layer of transparency to the programmatic buying process, reduces buying complexity, and provides easy access to hard to identify audiences. RhythmOne has worked with a number of our preferred DSP partners to make 16 new PMP packages available to buyers through our programmatic platform, RhythmMax...

Jul 05, 2016

My Cannes Post-Mortem: AdTech’s Growing Dominance and The Importance of Creativity

With the Cannes Lions Festival now behind us, I’ve had time to reflect on the sheer concentration of dominant supply and demand partners who were represented and how the event has become a fertile forum for business development...

Jun 17, 2016

How and Why We’ve Built a Programmatic Supercomputer

When it comes to infrastructure - speed, reliability and scalability are paramount. In this blog, we lift the hood a bit on our infrastructure and everything we’ve done to make it one of the fastest possible....

Mar 09, 2016

IAB releases Publisher Ad Blocking Primer and Why You Need to Read It

Have you heard about IAB's “Publisher Ad Blocking Primer?" Click to read (and download) several ways for publishers to start thinking of solutions to defend against - or maybe more appropriately go on the offense and offset potential revenue loss - from ad blockers....

Feb 16, 2016

5 Questions To Help Choose the Right Verification Partner

It’s a simple question. Will my ad be seen by a real person? The answer should be easy. It’s either yes or no. However, the measurement methodologies among verification partners vary which can make for a lot of grey area in between. And that leads to confusion....

Feb 09, 2016

What does Quantcast Measure?

Third-party audience data is essential to the media planning process. Third-party audience data is also an input into many of the business decisions 1R makes – including product development, audience packaging and marketing initiatives. Read more about our partnership with Quantcast....

Dec 21, 2015

Viewability and Verification Through the Programmatic Lens

Programmatic has become a bit of a buzzword. Some people know what it means in all its permutations, and others don’t, though most everyone understands (data from multiple sources supports this) that programmatic advertising – or automated buying and selling of media – is where most dollars are going now and in the future....

Sep 30, 2015

Introducing RhythmMax, 1R’s Unified, Brand-Safe Programmatic Platform

As our industry continues to consolidate technologies, advertisers and publishers alike, are seeking a single access point to buy and sell digital ads programmatically. Our recently launched next-generation programmatic platform, RhythmMax, enables this by connecting advertisers with verified, brand-safe audiences across devices at scale....

Sep 22, 2015

Get with the Program: Programmatic Within Cross-Screen Advertising

The globe is going mobile. In the cross-device world, consumers are constantly connected to multiple devices at one time, leaving reams of data in their trail. This opens up an array of opportunities for advertisers and programmatic buying is key....

Aug 31, 2015

Battling Fraud: The Growth of Verification and Traffic Filtering

Online ad fraud is an expensive business! Year on year, ad dollars are lost to fraudulent traffic and the urgency of ensuring content is seen by human eyes has been building to a crescendo. More needs to be done to rapidly elevate the discussion of verification and viewability standards that work holistically for every segment across the digital landscape....

Aug 07, 2015

212NYC Summer Beach Party and 1R Rock Governor's Island

The advertising community of New York City boarded ferries after work yesterday and flocked to Governors Island for the 7th Annual 212NYC Summer Beach Party. Present were over 2,000 ad business professionals, including representatives from top agencies, publishers, industry-leading thought leaders. RhythmOne was there, too! ...

Jul 15, 2015

In-App Advertising Pay-offs & The "Right" Video SDK Solution

In-app advertising promises to be an opportunity for too big to ignore. According to eMarketer, in-app ad spend now constitutes over 70% of the US mobile advertising spend and is expected to reach $29.6 million by 2016....

Jul 15, 2015

A New, Programmatic World: Maximizing ROI

Supply-Demand dynamics are changing; we live in a new world. The last 2-3 years have ushered structural changes in how inventory is bought and sold – through programmatic channels, with enhanced audience targeting and clearer metrics to gauge campaign performance....

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