Brand Safety

Pixalate Q&A: Ad Fraud within Mobile Apps

Tyler Loechner, Marketing Manager at Pixalate, sat down with RhythmOne’s Karim Rayes, Senior Vice President, Products and Business Development, to discuss the unique challenges of battling invalid traffic (IVT) within mobile apps. Tyler Loechner, Pixalate: What does RhythmOne consider to be the biggest challenge when it comes to combating IVT within mobile apps?Karim Rayes, RhythmOne: …

Bid Caching Hurts the Progress of Programmatic

Bid Caching Hurts the Progress of ProgrammaticThe practice risks undermining trust and transparency in ad tech Heated debates took place across the ad tech industry in recent days regarding Index Exchange’s practice of bid caching. “Bid caching” is a process in which if a buyer loses a programmatic auction, the platform holds onto their bid …

Building a Better Anti-Fraud Mousetrap

P&G’s Pritchard challenges ad vendors: Clean up media supply chain or we’ll invest elsewhere (link) MRC’s YouTube Audit Takes Aim at Brand Safety Woes (link) Online ad fraud is a ‘widespread’ problem, Google and other big ad platforms admit (link) With recent headlines like these, there’s no denying that ad fraud is top of mind for …