Our own Karim Rayes, Chief Product Officer, sat down with Pixalate at DMEXCO 2019 to discuss ad fraud and steps that can be taken to achieve a clean programmatic supply chain. In the video, Karim discusses how the ad fraud conversation has evolved over the years and weighs in on what publishers can do to …
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Brand Safety
Pixalate Q&A: Ad Fraud within Mobile Apps
Tyler Loechner, Marketing Manager at Pixalate, sat down with RhythmOne’s Karim Rayes, Senior Vice President, Products and Business Development, to discuss the unique challenges of battling invalid traffic (IVT) within mobile apps. Tyler Loechner, Pixalate: What does RhythmOne consider to be the biggest challenge when it comes to combating IVT within mobile apps?Karim Rayes, RhythmOne: …
Bid Caching Hurts the Progress of Programmatic
Bid Caching Hurts the Progress of ProgrammaticThe practice risks undermining trust and transparency in ad tech Heated debates took place across the ad tech industry in recent days regarding Index Exchange’s practice of bid caching. “Bid caching” is a process in which if a buyer loses a programmatic auction, the platform holds onto their bid …
Raising the Bar on Influencer Marketing Campaigns: RhythmOne’s Influencer Marketing 33-Point Audit
When a C-level executive at one of the top global consumer packaged goods companies talks, people listen. Especially when that executive is Unilever’s Chief Marketing Officer Keith Weed, and when that talk takes place at Cannes Lions. At Cannes, Weed pushed for the ad industry and social platforms to improve the integrity of influencer marketing …
Standing Behind Inventory Quality – RhythmGuard and Ads.txt Combined
RhythmOne is committed to trust and transparency throughout the advertising ecosystem. One key way we support this is through RhythmGuard, our proprietary brand safety technology that combines our own algorithms with data from industry-leading verification firms to score and filter traffic before, during and after the bid to create a clean, high-quality ad marketplace …
2017 – A Year of Consolidation, Transparency, Brand Safety and More
As we bid adieu to 2017, we asked several people across RhythmOne to weigh in on what shaped the ad tech ecosystem this past year and what drove our company forward… Ted Hastings, CEO In 2017, the industry had the “aha” moment that scale is a critical ingredient to maintain competitiveness in ad tech. And …
Will LEAN Ads Help Solve Poor Advertising Experiences?
Back in June as I wrote about obstacles with VPAID standardizations and commented briefly on LEAN ad concepts and why they were important to RhythmOne, our clients and our publishers. This month as we are all knee deep in Q4 budgets and 2018 planning, we wanted to circle back and explore deeper into LEAN concepts …
Will Ads.txt Help Solve the Digital Advertising Trust Problem?
With the rise of programmatic buying, the process of ad buying and selling has lost some of its transparency. One of the manifestations of this transparency loss is the misrepresentation of supply in the marketplace. Today, top-selling sites are seemingly available at remarkably low prices and being offered through channels other than the original publisher. …
dmexco 2017: Guiding the industry through the ‘Age of Transformation’
Every year, dmexco brings with it a motto which defines the tone of the annual gathering. For those at Koelnmesse this year, myself included, that motto was ‘Lightening the Age of Transformation’. And in today’s market, ‘transformation’ refers to the digital sort – the process of welcoming more and more digital into our lives. Digital …
Building a Better Anti-Fraud Mousetrap
P&G’s Pritchard challenges ad vendors: Clean up media supply chain or we’ll invest elsewhere (link) MRC’s YouTube Audit Takes Aim at Brand Safety Woes (link) Online ad fraud is a ‘widespread’ problem, Google and other big ad platforms admit (link) With recent headlines like these, there’s no denying that ad fraud is top of mind for …