Video Completion Rate (VCR) is one of the most widely adopted video performance metrics. High VCR is a primary sign of user engagement and creative effectiveness. More time with your messaging leads to more brand awareness and, one would hope, more sales, sign ups, registrations, etc. Low VCR may be a sign of inadequate targeting or – frankly – a less than engaging creative. ...
Dads of school-aged kids are more likely than moms to plan the purchasing of tech gadgets and related gear for back-to-school. In some cases, the difference is dramatic. What's more, dads tend to spend more on back-to-school shopping than moms....
With the arrival of spring, home owners begin to plot-out the projects they want or need to complete around their home. We thought it might be interesting to take a quick study of home owners and find out what they are planning for home related projects in the upcoming months, and what are the information sources they turn for help them planning and completing their home improvement projects....
Today we released a new 1R Insights report, "The Always-On Consumer," which also happens to be our 11th annual holiday season consumer study. Findings from our early October 2015 survey of 550+ online adults are detailed throughout the paper, and we cover everything from shopping timing and dollar amount spending intentions to what devices consumers will use to shop in both physical retail locations and through digital channels....
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