The leaves may still be on the trees here in New England, but in looking at the calendar that won’t be the case for much longer. The 2017 holiday shopping season is at our doorstep — and believe it or not, Christmas is less than 100 days away. The Stage is Set for a Big Season …
Blog
Consumer Research
Why You Might Be Missing Out on a Vital Demographic this Back-to-School Season
As the father of a fifth grader and kindergartener, not to mention being a bona fide nerd, I’m well aware of the latest games and gadgets that are geared towards children. Ever hear of this obscure thing called Pokémon Go? But seriously, I’m actively involved with setting up my boys’ “wish lists” for tech-related items …
[INFOGRAPHIC] DIY Home Improvement Season 2016
With the arrival of spring, home owners begin to plot-out the projects they want or need to complete around their home. We thought it might be interesting to take a quick study of home owners and find out what they are planning for home related projects in the upcoming months, and what are the information …
Post-Holiday Travel Insights and Advertising Opportunities
Now that the holidays are behind us, consumers are giving thoughts to how they might escape their current locale to either a warmer (or colder) climate. Last month, we surveyed 250+ online adults about their intentions for winter travel, where they go to research their trips and what channels influence their decisions. More than one-third …
Holiday Buying for the Always-On Consumer
For brands, marketers, and especially retailers, all sights are set on the busy holiday season. But let’s face it—we all know the season has been well under way (and busy!) for a while now. I won’t even tell you when the ginormous wreath went up at the mall that’s next to our office. That alone …