Consumer Research

Holidays 2017: The Countdown is On

The leaves may still be on the trees here in New England, but in looking at the calendar that won’t be the case for much longer. The 2017 holiday shopping season is at our doorstep — and believe it or not, Christmas is less than 100 days away. The Stage is Set for a Big Season …

Holiday Buying for the Always-On Consumer

For brands, marketers, and especially retailers, all sights are set on the busy holiday season. But let’s face it—we all know the season has been well under way (and busy!) for a while now. I won’t even tell you when the ginormous wreath went up at the mall that’s next to our office. That alone …