The idea that an ad should “look nice” might seem like a glaringly obvious given, but it’s amazing how low the bar is set sometimes. For online ads to thrive and survive (and deliver on an advertiser’s KPI), their visual design must play an active part in contributing to the positive user-experience of the Internet. …
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Cross-Screen
Introducing Our Single Unified Publisher Platform – RhythmMax For Publishers
Here at RhythmOne we are fiercely driven to deliver solutions to app developers and web publishers that help them build their business and continue to produce compelling content that attracts a loyal audience. Over the past 12 months we’ve been busy in enhancing our publisher products – and today I am very happy to announce …
The State of the Industry and Native Advertising
In partnership with RhythmOne, Digiday recently released its State of the Industry report, “Moving Beyond Programmatic Display”. In the must-read report, 130 programmatic professionals weighed in on their buying habits and attitudes towards video, rich media and native advertising. Native advertising revealed itself to be an interesting topic. In the report, we found that the …
Decoding the LUMAscape to Pick a Programmatic Winner
One thing is clear about the current ad tech landscape: there are a lot of players. The LUMAscape does a great job of illustrating this fact. From agencies that serve brands on the left, to the websites where people consume their favorite content on the right, an ad trying to get from point A to …
16 Always-on Segments that Make Audience Buying Easy
Recently I wrote about how many of the advances in programmatic buying have lowered the barrier of entry for buyers who were hesitant to try it. I specifically highlighted Private Marketplaces which add a layer of transparency to the process, reduce buying complexity, and provide easy access to hard to identify audiences. RhythmOne has worked …
Lowering the Barrier of Entry into Programmatic Buying
The benefits of programmatic buying – efficiency, advanced targeting, and real-time optimization are very clear, and driving a major shift in how brands access and buy ad impressions. In 2016 brands and agencies will be pushing more and more spend programmatically – across all platforms. In the US, programmatic digital display ad spending will reach …
3 Mobile Advertising Questions – Answered
During our most recent webinar highlighting results from our Full Year 2015 Mobile Benchmark Report, I provided insights and key takeaways to help brands make the most of mobile advertising. At the end of the webinar, I responded to several questions that were asked from the attendees. Here are three of those questions (and answers). Q: What has been …
The Super Bowl Advertising Battle: Broadcast TV vs. Digital
For decades, Broadcast TV was Goliath. Today, it has pretty stiff competition from “Davids” such as Cable, Netflix, YouTube and the internet in general. The advertising industry has been responding to the paradigm shift in the fight for eyeballs – with digital advertising projected to surpass Broadcast advertising spend this year according to the Wall …
Viewability and Verification Through the Programmatic Lens
Programmatic has become a bit of a buzzword. Some people know what it means in all its permutations, and others don’t, though most everyone understands (data from multiple sources supports this) that programmatic advertising – or automated buying and selling of media – is where most dollars are going now and in the future. It …
Introducing RhythmMax, 1R’s Unified, Brand-Safe Programmatic Platform
This week, we proudly announced the launch of our next-gen programmatic platform – RhythmMax. Delivering on RhythmOne’s promise of cross-screen advertising at scale, RhythmMax provides access to a huge supply of inventory (over 150M uniques/month) across devices and ad types – including display, video in stream and in app, rich media and native advertising. Our …