Cross-Screen

The State of the Industry and Native Advertising

In partnership with RhythmOne, Digiday recently released its State of the Industry report, “Moving Beyond Programmatic Display”.  In the must-read report, 130 programmatic professionals weighed in on their buying habits and attitudes towards video, rich media and native advertising. Native advertising revealed itself to be an interesting topic. In the report, we found that the …

16 Always-on Segments that Make Audience Buying Easy

Recently I wrote about how many of the advances in programmatic buying have lowered the barrier of entry for buyers who were hesitant to try it.  I specifically highlighted Private Marketplaces which add a layer of transparency to the process, reduce buying complexity, and provide easy access to hard to identify audiences.  RhythmOne has worked …

Lowering the Barrier of Entry into Programmatic Buying

The benefits of programmatic buying – efficiency, advanced targeting, and real-time optimization are very clear, and driving a major shift in how brands access and buy ad impressions. In 2016 brands and agencies will be pushing more and more spend programmatically – across all platforms. In the US, programmatic digital display ad spending will reach …

3 Mobile Advertising Questions – Answered

During our most recent webinar highlighting results from our Full Year 2015 Mobile Benchmark Report,  I provided insights and key takeaways to help brands make the most of mobile advertising. At the end of the webinar, I responded to several questions that were asked from the attendees. Here are three of those questions (and answers). Q: What has been …

The Super Bowl Advertising Battle: Broadcast TV vs. Digital

For decades, Broadcast TV was Goliath.  Today, it has pretty stiff competition from “Davids” such as Cable, Netflix, YouTube and the internet in general.  The advertising industry has been responding to the paradigm shift in the fight for eyeballs – with digital advertising projected to surpass Broadcast advertising spend this year according to the Wall …