Industry Insights

Reinventing Influencer Marketing for B2B Brands

Influencer marketing is a hot topic at DMEXCO 2019. Day one of the event is in the books, and there has been a plethora of conference sessions dedicated to how digital marketers can make the most of influencer marketing and branded social media content opportunities. It’s no secret that influencer marketing can be a winning …

An Insider’s Guide to Navigating DMEXCO

It’s go-time for the Digital Marketing Exhibition and Conference (DMEXCO)! Following our news that RhythmOne is expanding its business in Asia-Pacific (APAC) and Latin American (LATAM), our team will have a large-scale presence at the event this year as we bring our US successes to international markets. DMEXCO will see over 41,000 visitors from around …

CES 2019: Uniting the Best of Tech and Media

The theme of Unification took center stage for RhythmOne at CES 2019. Of course, the week in Vegas showcased the latest and greatest advances in technology and media (and they are pretty great!), but the spotlight was on our advertisers, publishers, partners, and friends of the company – and how our unified platform can unlock …

CES 2019: Get a Head Start on the Data Age

  Because the annual Consumer Electronics Show (CES) kicks off the new year, it’s a harbinger of the year ahead in tech and media. It is no surprise that organizers of this year’s CES show have identified 2019 as the year the industry shifts its attention from the Age of Connectivity to the Data Age. …

RhythmOne’s 12 Days of Insights

As we look back at 2018, this year was one of maturation for the technologies that underpin the entire digital advertising ecosystem. Our industry continued to consolidate and streamline technology, while at the same time growing in important ways, including an increased emphasis on multiscreen campaigns, improved targeting, higher performance, and unified measurement solutions. It …

What’s New in Social – March 5 2018

Over two months into 2018 and there already have been a ton of big social media updates across each network. Read on to see what some of the biggest updates are that impact influencers and influencer marketing across Facebook, Instagram, and Snapchat. Facebook: Facebook Algorithm Update:Overview: A Facebook algorithm update is nothing new and, in …

7 Bold Social Media Predictions for 2018

With new features and functionality launching almost daily, social media is always evolving in an effort to remain competitive, increase usage, and grow revenue streams. 2017 was a big year for social analytics, video, and overall growth of major networks like Instagram, WhatsApp, and Snapchat. As we kick off 2018, here are seven of my …

2018: A Look Ahead

As 2018 unfolds, we asked several people across RhythmOne to weigh in on what they think will be the “hot topics” in ad tech and at RhythmOne this year. Ted Hastings, CEO In 2018, we should see a continued wave of consolidation that will remove a lot of noise from the industry. Transparency will continue …