Mobile & Video

‘Tis the Season to Measure

Consumer confidence is at its highest level since 2000 – and consumer confidence is often a factor in driving higher consumer spending.1  In fact, the 2018 holiday season is projected to be the first-ever to hit $1 trillion in the US.2  With such strong economic indicators, many marketers will likely increase their ad budgets between …

Pixalate Q&A: Ad Fraud within Mobile Apps

Tyler Loechner, Marketing Manager at Pixalate, sat down with RhythmOne’s Karim Rayes, Senior Vice President, Products and Business Development, to discuss the unique challenges of battling invalid traffic (IVT) within mobile apps. Tyler Loechner, Pixalate: What does RhythmOne consider to be the biggest challenge when it comes to combating IVT within mobile apps?Karim Rayes, RhythmOne: …

Uniting the Clans: Introducing Creative Studio 2.0

In an era where programmatic buys have taken over and mathematical algorithms control dominant portions of the buying and selling process, it’s easy to lose sight of the part of our industry that you just can’t automate: Creative. As we blogged earlier this year, Creative Matters – and telling a brand’s story through creative design …

RhythmOne + YuMe: Better Together

We recently announced RhythmOne’s acquisition of YuMe, a leading provider of video and connected TV inventory, unique consumer insights, and cross-screen targeting technology that is well known for providing “world class” customer service to all of its partners. Given the endless possibilities and opportunities to further reach and engage audiences with video, I couldn’t be …

2018: A Look Ahead

As 2018 unfolds, we asked several people across RhythmOne to weigh in on what they think will be the “hot topics” in ad tech and at RhythmOne this year. Ted Hastings, CEO In 2018, we should see a continued wave of consolidation that will remove a lot of noise from the industry. Transparency will continue …

Expanding Solutions For Supply Partners

If you are following our blog (and we hope you are), you might have noticed that a few months back we introduced our single unified publisher platform – RhythmMax for Publishers (RMP).  In that blog, we explained that RMP is a complete monetization solution, marrying state-of-the-art publisher products with a complete demand stack that includes …