Product & Tech

Building a Better Anti-Fraud Mousetrap

P&G’s Pritchard challenges ad vendors: Clean up media supply chain or we’ll invest elsewhere (link) MRC’s YouTube Audit Takes Aim at Brand Safety Woes (link) Online ad fraud is a ‘widespread’ problem, Google and other big ad platforms admit (link) With recent headlines like these, there’s no denying that ad fraud is top of mind for …

The Value of Viewable Impressions

Not all ad impressions are created equal. Increasingly, advertisers are asking to target viewable impressions rather than available impressions. The reason is simple: if an ad is viewed, it has a greater chance to engage a consumer and drive value for an advertiser.  In this blog, I’m going to review the history of the viewable …