Blog

Programmatic:

Bid Caching Hurts the Progress of Programmatic

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Advanced TV: A New Inflection Point for Programmatic

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RhythmOne + YuMe: Better Together

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How We Delivered 40% Programmatic Revenue Increase for Publishers Using Exchange Bidding

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2018: A Look Ahead

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2017 – A Year of Consolidation, Transparency, Brand Safety and More

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Will LEAN Ads Help Solve Poor Advertising Experiences?

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Will Ads.txt Help Solve the Digital Advertising Trust Problem?

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dmexco 2017: Guiding the industry through the ‘Age of Transformation’

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Building a Better Anti-Fraud Mousetrap

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Offering Demand Directly Through Google DoubleClick Exchange Bidding

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Responding to the New (Ad) World Order at Cannes Lions 2017

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Expanding Solutions For Supply Partners

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Tackling VPAID's Obstacles to Standardization

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Getting Summer Schooled

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Now Playing: The Trifecta of VPAID Options

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Introducing Our Single Unified Publisher Platform - RhythmMax For Publishers

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A Tale of Two Header Bidders: Client vs. Server-to-Server

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Why You Should Say “I Do” to the Marriage of Martech and Ad Tech

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The Value of Viewable Impressions

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Top Three Ways Publishers Can Get the Most Out of Their Header Bidder

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Three Brands that Broke Creative Convention During the Hairspray Live! Broadcast

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Wrapping Up 2016 Holiday Media Spend

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The State of the Industry and Native Advertising

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The State of the Industry From Digiday's Programmatic Summit

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Decoding the LUMAscape to Pick a Programmatic Winner

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AdExchanger's Programmatic IO Recap: It's all about Data, Programmatic TV and Watson

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iMedia Breakthrough Summit Recap: The Future of Content, Publishing and Media Buying

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Can Holiday Marketers Learn From This Year's Presidential Campaign?

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Dmexco Wrap Up - Bringing the Human Factor back to Digital Marketing

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Ensuring a Smooth Influencer Marketing Campaign

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Getting Creative Programmatically

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The Road To Rio

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16 Always-on Segments that Make Audience Buying Easy

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My Cannes Post-Mortem: AdTech’s Growing Dominance and The Importance of Creativity

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Lowering the Barrier of Entry into Programmatic Buying

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How and Why We’ve Built a Programmatic Supercomputer

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IAB releases Publisher Ad Blocking Primer and Why You Need to Read It

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[INFOGRAPHIC] 5 Tips for Optimizing Your Mobile Advertising Strategy

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5 Questions To Help Choose the Right Verification Partner

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What does Quantcast Measure?

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The Super Bowl Advertising Battle: Broadcast TV vs. Digital

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What Kind of Programmatic Buyer Are You?

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Viewability and Verification Through the Programmatic Lens

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1R Teams Up with Digiday for Premium Programmatic Webinar and Field Guide

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1R Featured in eMarketer’s new Programmatic Advertising Report

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Content and Data: The Perfect Match in Programmatic Video Advertising

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Introducing RhythmMax, 1R’s Unified, Brand-Safe Programmatic Platform

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Get with the Program: Programmatic Within Cross-Screen Advertising

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Battling Fraud: The Growth of Verification and Traffic Filtering

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Political Ad Dollars Going Digital in 2016

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A New, Programmatic World: Maximizing ROI

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