To deepen our commitment to optimizing the supply value of our partners, RhythmOne publishers can now benefit from additional revenue driven by new demand side platform (DSP), agency, and brand partnerships that are aligned with Unruly.
Blog
Programmatic
Supply Path Optimization: The March Towards a More Transparent Programmatic Ecosystem
The rise of header bidding coupled with the opacity of the programmatic ecosystem has resulted in buyers and sellers reducing and/or consolidating technology partners in favor of more substantive partnerships.
App-Ads.txt: Helping Mobile and OTT Publishers Reach Their Full Revenue Potential
This year, the IAB’s Tech Lab finalized app-ads.txt (Authorized Sellers for Apps) — an initiative, much like ads.txt before it, that provides a means for mobile and OTT publishers to specify exactly who is authorized to sell their valuable inventory. No matter if you’re on the supply or demand side of the house, ad fraud …
High Quality Inventory Starts with Trusted Publisher Relationships
“Trust is the glue of life. It’s the most essential ingredient in effective communication. It’s the foundational principle that holds all relationships.” – Stephen Covey At RhythmOne, the trusted relationships we have with our customers are of the utmost importance. Trust is the main driving force behind our multi-pronged efforts to help ensure that we …
Bid Caching Hurts the Progress of Programmatic
Bid Caching Hurts the Progress of ProgrammaticThe practice risks undermining trust and transparency in ad tech Heated debates took place across the ad tech industry in recent days regarding Index Exchange’s practice of bid caching. “Bid caching” is a process in which if a buyer loses a programmatic auction, the platform holds onto their bid …
Advanced TV: A New Inflection Point for Programmatic
Advanced TV – which includes Smart and Connected TV hardware and interactive and over-the-top (OTT) services – is helping to bring the reality of programmatic ever closer to all screens. I believe it will arrive much sooner than most people realize. Let me explain. Up to this point, programmatic TV has not lived up to …
Responding to the New (Ad) World Order at Cannes Lions 2017
Recently the global advertising industry came together for the 64th annual Cannes Lions Festival of Creativity, and the RhythmOne team was excited to be amongst them. Speaker sessions and breakout discussions covered everything from data to diversity, with VR and AI sprinkled liberally through much of the agenda. Every year the event is different, but this …
Introducing Our Single Unified Publisher Platform – RhythmMax For Publishers
Here at RhythmOne we are fiercely driven to deliver solutions to app developers and web publishers that help them build their business and continue to produce compelling content that attracts a loyal audience. Over the past 12 months we’ve been busy in enhancing our publisher products – and today I am very happy to announce …
Three Brands that Broke Creative Convention During the Hairspray Live! Broadcast
Did you watch Hairspray Live on NBC last night? If you did, you were treated to three perfect examples of how a brand can break free of being conventional and combat ad blindness with creative content. It’s been less than 24 hours and many people who watched can easily tell you that Oreo Cookies, Reddi-wip and …
IAB releases Publisher Ad Blocking Primer and Why You Need to Read It
Have you heard about Ad Blocking? Of course you have. It’s a hot topic for publishers, advertisers, the ad tech industry and consumers. The media storm around the topic has raised awareness amongst publishers (and advertisers) that providing quality and relevant content is one of the best defenses against ad blocking. As a way for publishers to start thinking of solutions …