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It’s Not Just About Improving Campaign Performance — It’s a New Way of Life in Digital Marketing In a digital world awash with ads, creative optimization is the key to our clients’ success. How you tweak the look and feel of an ad and how you inject content that is specific to the viewer can …

How is it that there can be so many digital advertising marketplaces out there promising the same levels of performance results? (We wonder the same thing). Is there really a difference between the many competitors out there? Well, no… and yes! Let us explain.  In the first of a multi-series effort to better explain the …