Tag: Industry Insights

An Insider’s Guide to Navigating DMEXCO

It’s go-time for the Digital Marketing Exhibition and Conference (DMEXCO)! Following our news that RhythmOne is expanding its business in Asia-Pacific (APAC) and Latin American (LATAM), our team will have a large-scale presence at the event this year as we bring our US successes to international markets. DMEXCO will see over 41,000 visitors from around …

CES 2019: Uniting the Best of Tech and Media

The theme of Unification took center stage for RhythmOne at CES 2019. Of course, the week in Vegas showcased the latest and greatest advances in technology and media (and they are pretty great!), but the spotlight was on our advertisers, publishers, partners, and friends of the company – and how our unified platform can unlock …

CES 2019: Get a Head Start on the Data Age

  Because the annual Consumer Electronics Show (CES) kicks off the new year, it’s a harbinger of the year ahead in tech and media. It is no surprise that organizers of this year’s CES show have identified 2019 as the year the industry shifts its attention from the Age of Connectivity to the Data Age. …

RhythmOne’s 12 Days of Insights

As we look back at 2018, this year was one of maturation for the technologies that underpin the entire digital advertising ecosystem. Our industry continued to consolidate and streamline technology, while at the same time growing in important ways, including an increased emphasis on multiscreen campaigns, improved targeting, higher performance, and unified measurement solutions. It …

Amazon Prime Day and Attracting New Online Buyers

Today is Amazon Prime Day – a.k.a. Amazon’s way of beating the summer slump and creating a “Black Friday” type buying frenzy. While they had some bumps along the way last year, Amazon took their learnings and have grown Prime Day exponentially both in deals offered and how much it’s been promoted through various channels. …

13 Ad Tech Influencers We’re Following on Twitter

In honor of #FollowFriday, we wanted to go above and beyond Twitter’s 140-character limit and share with our readers a list of 13 voices in the ad tech industry that we follow and think you should too.  The list below represents a good cross-section of thought leaders and influencers who share their insights and discuss trends …