Tag: Influencer

This Week in Influencer Marketing

This week, we take a look at new updates for Instagram’s platform, and a few key industry updates that could shift the influencer marketing landscape. Here’s a curated look at top news for influencer marketing, compiled by RhythmOne’s influencer team.  INDUSTRY UPDATES                General Mills is spending up to one-third of its digital marketing budget for some of …

This Week in Influencer Marketing

Here’s a closer look at the top news for influencer marketing, compiled by RhythmOne’s influencer team. This week, we examine what makes great branded content, and what types of content performs well on various social platforms. INDUSTRY UPDATES Social Media Today detailed marketing expert Seth Godin’s presentation at Social Media Week in New York City, emphasizing why …

This Week in Influencer Marketing

This week, we’re taking a look at key platform and industry updates from Snapchat, Facebook, and Instagram. Here’s a curated list of the top influencer marketing news, compiled by RhythmOne’s influencer team. PLATFORM UPDATES Facebook announced updates to Instagram’s platform at F8, their annual developer conference. Most notably, Instagram will release shoppable links on posts for creators …

This Week in Influencer Marketing

Here’s a closer look at the top news for influencer marketing, compiled by RhythmOne’s influencer team. This week, the 11th annual Shorty Awards were announced and Instagram began testing a “Hide Like” feature on its platform. INDUSTRY UPDATES Adweek covered the winners of the 11th annual Shorty Awards, with “A Poppy Worn, A Hero Honored” …

This Week in Influencer Marketing

This week, we’re taking a look at insights into the influencer marketing industry landscape and sharing key updates around advertising features from Pinterest and TikTok. Here’s a curated list of the top influencer marketing news, compiled by RhythmOne’s influencer team. INDUSTRY UPDATES Marketing Dive reported a study from Captify and Publicis Media, detailing industry insights within beauty …

This Week in Influencer Marketing

This week, we share tips for how social can help B2B campaigns, a new update to Facebook’s ad platform and discuss the impact of a few precedent-setting social media settlements. Here’s a summary of the top influencer marketing news, compiled by RhythmOne’s influencer team. INDUSTRY UPDATES Facebook will be removing its ad relevance score and instead, replace …

This Week In Influencer Marketing

This week, we take a deeper dive into Instagram, looking at key news updates for the platform, as well as how one of its influencers helped an orange become an internet sensation. Here’s a summary of the top influencer marketing news, compiled by RhythmOne’s influencer team.  CAMPAIGNS TO WATCH The rise in fame of Sumo …

This Week in Influencer Marketing

Here’s a curated roundup of the top influencer marketing news, compiled by RhythmOne’s influencer team. This week, we examine how two major corporations leverage influencers to help keep their marketing—and businesses—relevant for younger audiences. CAMPAIGNS TO WATCH Shell tapped The Big Bang Theory’s Kaley Cuoco to create a five-episode YouTube series, “The Great Travel Hack,” which targets younger …

This Week in Influencer Marketing

In this week’s influencer recap, we’re taking a look at how Benefit Cosmetics activated a successful social-good campaign this week and sharing how Instagram continues to streamline its platform shopping experience. Here’s a closer look at this week’s most valuable influencer marketing news, compiled by RhythmOne’s influencer team. CAMPAIGNS TO WATCH Benefit Cosmetics’ “Cheekleaders” activation received more …