Tag: Programmatic

Bid Caching Hurts the Progress of Programmatic

Bid Caching Hurts the Progress of ProgrammaticThe practice risks undermining trust and transparency in ad tech Heated debates took place across the ad tech industry in recent days regarding Index Exchange’s practice of bid caching. “Bid caching” is a process in which if a buyer loses a programmatic auction, the platform holds onto their bid …

What does Quantcast Measure?

Last week AdAge reported that due to a glitch in Facebook’s iOS app, the total amount of time spent using Facebook’s mobile apps by users in the US was inflated by double-digit percentages (as reported by comScore).  Certainly, with Facebook’s massive presence the impact on marketers’ decisions to commit budget was likely negligible. However, the …

What Kind of Programmatic Buyer Are You?

eMarketer reported that by the end of 2015, programmatic had reached a significant milestone. For the first time ever, the portion of U.S. display ad dollars transacted programmatically (59%) outweighed traditional display ad spend. This translated to approximately $15.43 billion in total. And programmatic is just getting started. RhythmOne recently conducted a study in conjunction …