Tag: Publishers

Everybody Jump! Introducing Our New Jumper Ad Unit

According to Google the average viewability of video ads across the web is 54%. Of the 46% that are not viewable, 24% of these ads were scrolled off-screen or abandoned within 2 seconds. A video player must be in view for at least 2 seconds to be considered ‘viewable’ as defined by the Media Rating …

Creative Perspective: The Transition To HTML5

September 1, 2015 was a big day for the digital advertising world. Chrome and Firefox stopped supporting Adobe’s once-dominant Flash plug-in. It’s no secret that as a delivery vehicle for video creative, Flash wasn’t perfect. Enter the new standard of HTML5. Similar to other creative developers across the industry, the crew at RhythmOne had our …