“Trust is the glue of life. It’s the most essential ingredient in effective communication. It’s the foundational principle that holds all relationships.” – Stephen Covey At RhythmOne, the trusted relationships we have with our customers are of the utmost importance. Trust is the main driving force behind our multi-pronged efforts to help ensure that we …
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Tag: Publishers
Top Three Ways Publishers Can Get the Most Out of Their Header Bidder
Whether you’re a publisher already using a header bidder solution to fill your online ad opportunities, or getting ready to implement one, best practices dictate that the number of bidders participating in your auction should be limited to 5-6. With so many bidders available, I’ve put together three criteria a publisher should use to narrow …
The State of the Industry From Digiday’s Programmatic Summit
Earlier this week I attended and spoke at the Digiday Programmatic Summit. The event was a chance to meet with industry peers and hear speakers outline the challenges, successes, and opportunities for programmatic. My presentation focused on the overarching themes that crystalized from a co-sponsored State of the Industry (SOTI) report by RhythmOne and Digiday …
AdExchanger’s Programmatic IO Recap: It’s all about Data, Programmatic TV and Watson
In addition to the iMedia Breakthrough Summit last week, I also attended AdExchanger’s Programmatic IO event in NYC. This was a big affair with over 1100 attendees representing a variety of AdTech Agencies, Brands and various Advisors in some shape or form. I was only available to attend day two, but I wanted to share my takeaways …
With the Rise of Ad Blockers, Can Publishers Get Their Storybook Ending?
Once upon a time, consumers relied on newspapers, magazines, and other periodicals to get the information they wanted. This required paying for the content. No one really thought twice about the value exchange. Publishers could continue to create content and be compensated through subscriptions and ad sales, and consumers had access to the information they …
My Cannes Post-Mortem: AdTech’s Growing Dominance and The Importance of Creativity
With the Cannes Lions Festival now behind us, I’ve had time to reflect on the sheer concentration of dominant supply and demand partners who were represented and how the event has become a fertile forum for business development. I enjoyed my time talking to colleagues in our industry and exploring ways brands can continue to …
Everybody Jump! Introducing Our New Jumper Ad Unit
According to Google the average viewability of video ads across the web is 54%. Of the 46% that are not viewable, 24% of these ads were scrolled off-screen or abandoned within 2 seconds. A video player must be in view for at least 2 seconds to be considered ‘viewable’ as defined by the Media Rating …
Video Canvas Alleviates Vertically Challenged Ads
The “birth” of vertical video began the moment consumers started shooting videos with their cell phones. And at the time – posting them online on social networks forced that content into a horizontal player. That meant huge black bars on the left and right of the video and a smaller view area of the actual …
Find Your Niche: 6 Reasons An Advertiser Should Work With a Long Tail Publisher
When thinking about what site you want to be on as an advertiser, some of the big ones probably come to mind – The New York Times, Yahoo, AOL and so forth. But they aren’t the only game out there and arguably, not always the best. Sometimes it is easy to forget about the little …
Creative Perspective: The Transition To HTML5
September 1, 2015 was a big day for the digital advertising world. Chrome and Firefox stopped supporting Adobe’s once-dominant Flash plug-in. It’s no secret that as a delivery vehicle for video creative, Flash wasn’t perfect. Enter the new standard of HTML5. Similar to other creative developers across the industry, the crew at RhythmOne had our …